forget that it (your product or service) is not differentiated until the
customer understands the difference." ~
differentiation strategy calls for you to
sell nonstandardized products to
customers with unique needs.
This strategy is a
set of actions designed to produce or deliver products that
perceive as being valuably different.
Slogan of Business e-Coach
The slogan 'We don't teach, we inspire'
differentiates Ten3 Business e-Coach from traditional educational
Slogan of Innompic
The slogan 'Play at home, shine globally'
innovators from other games.
"Play at home" differentiates Internet-powered Innompics from traditional Olympic
games, while "shine globally" differentiates Innompic games from other
WOW Principle and 7 Features
Your differentiating idea is your
competitive mental angle...
Differentiation – Step 1 in
Building Your Brand
Differentiation – distinguishing
your brand from
all others – is about the life and death of your brand. It is how your brand
is born and how it may die if differentiation declines.
Create a Niche for Your
compete with other businesses nowadays you
need something unique that nobody else can copy. You must create a niche for
your business. A niche is something that makes your business different from
your competitors and
positions is prominently...
7 Routes To
Value Add in Your Products and
Services as a
It is the value add in your products and
services that differentiate you from your
competitors. Identifying and optimizing the
value stream of your
products and processes is a powerful tool to improve your manufacturing
Creating Sustainable Profits:
9 Questions To Answer
Create Customer Value:
10 Lessons from Konosuke Matsushita
Providing Customers with More Value-Added
As Michael Hammer puts it, "The more help you provide
your customers to fill that gap, the more value you add to them, which, of
differentiates you from your competitors."...
10 Commandments of Innovation
Differentiate yourself and your product...
How are you going to stand out from
Apart from cutting edge products you need
design and implement cutting edge marketing strategies.
Yes, traditional marketing techniques can
deliver average results, but "out of the box" solutions can make wonders.
marketing will help you generate the results you’ve been looking for.
Unique original low-cost marketing ideas can help you grow your business
tremendously. Innovative marketing strategies can move your brand quickly
from an intriguing concept to a household name...
Harnessing the Power of
You don't need a degree in psychology to
in the marketplace,
but you do need some way to figure out the
different styles of interaction different people prefer to use.
People tend to lead their decision-making
process decisions with one of the four functions:
feeling, and sensing. Vividly differentiated differences that are anchored
to a product and engage the above functions can enhance memory of your
current and prospective customers...
Value-added through Virtual Integration
"The more you do for customers, the more of
their work that you undertake, the harder it is to find the line that
separates you from them," writes Michael Hammer. "Companies that perform
more of their customers' work in order to differentiate themselves from
competitors and earn higher margins are, in effect, integrating
themselves into their customer's operations...
Surprise To Win:
vs. Red Ocean Strategy