Differentiation Strategies - how to STAND OUT from competition

Differentiation Strategies

STAND OUT from your competition

VadiK

Inventor

Author

Founder

It's not enough to simply be liked by potential buyers. You also need to be highly remarkable and memorable.

~ Vadim Kotelnikov

Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others.

And remember, your value proposition is differentiated not when you understand the difference, but when your potential buyers understand it.

Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them.

Differentiation Strategy - strategic positioning and actions

Differentiation as Step 1 in Building Your Brand

Differentiation – distinguishing your brand from all others – is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines.

Strategic Brand Management

STAND OUT

Brand Appeal of Innompic Games

Your differentiation calls for you to sell nonstandardized products to customers with unique needs.

This strategy is a synergistic set of actions designed to produce or deliver products that customers perceive as being valuably different.

Examples of Differentiation

Innompic Games

Canon

Logo with Deep Sense
A logo with deep sense is a remarkable component of higher-level marketing, value proposition, and brand appeal. The meaning behind your logo informs the audience of what your brand is all about... More

Examples of Logos with Deep Sense
KoRe e-Coach
ESG ▪ UTM

Two Target Audiences of Your Differentiation Strategy

① You and Your Team ② Your Prospects

Both you and your prospects must be clear about how the value you create is remarkably different.

Competitive differentiation – the ways a business differentiates itself from its competition within a highly competitive market – can take many forms.

A famous example is Avis' slogan 'We try harder'.

Outstanding customer service can also be a powerful differentiator.

Love for Customers differentiation strategy quotes VadiK

Coaching by Example

KoRe e-Coach
differentiated from formal education

The slogan

'I don't teach, I inspire!'

differentiates my
e-Coach
you are reading now from formal education

Innompic Games
differentiated from Olympic Games

Olympic Games were invented in Greece 2,800 years ago when the world was ruled by athletic warriors.

Something has changed since then.

Today's world is driven by creative entrepreneurs.

Innompic Games are new Games for the new world.

New World New Games Innompic vs Olympic mind vs. body civilizational breakthrough

This is how our two-dimensional social networks – Innompics and Fun4Biz – that help people both grow and socialize are differentiated from traditional social networks that help people socialize only.

INNOMPIC GAMES ▪ Global Radical Innovation

Civilizational Breakthrough ▪ Brand ▪ Trend Setter

Value Innovation ▪ Ecosystem ▪ e-Innompics

Create a Niche for Your Business

To compete with other businesses nowadays you need something unique that nobody else can copy. You must create a niche for your business. A niche is something that makes your business and brand different from your competitors and positions them prominently... More

"If you don't change the world for the better, why do you even exist? If you believe in your abilities, you will see opportunities and roads to success. If you don't believe in your abilities, you will see barriers and roads to failure. The difference between possible and impossible is inside you." ~ Vadim Kotelnikov

2 Basic Ways to Compete and Prosper in Any Market

To have a strong differentiation strategy

To be a low-cost producer

If you aren't different, you must have low prices.
If you have high prices, you must be different!

Your Logo should be:

simple
distinctive
intuitive >>>

Design Insights

Deep-Sense Logo

Logo of e-Coach

Differentiation Strategy and a Coherent Marketing Direction⁵

Coherent: A strategy is coherent in the sense that it is focused on the ideas that has been selected. >>>
Marketing: A strategy encompasses coherent marketing activities. → Customer value creation, pricing, advertising, → selling – all these activities that make up the marketing mix must be coherently focused on the idea. >>>
Direction: Once the strategy is established, the direction should not be changed unless it is absolutely necessary. >>>

4 Steps of Development of a Differentiation Strategy

Differentiating With Different Types of People

10 Commandments of Positioning

Depositioning a Competitor

Examples

Innompic Peace Prize positioned

Brand Management

Advantages of Strong Brands ● Name ● Logo Design: Kore 10 Tips

Strategic Brand Management ● Brand Equity

Color Psychology in Marketing and Branding

Marketing Strategy

Creative Marketing ● The 22 Immutable Laws of Marketing

Advertising >> Checklist

Winning and Retaining Customers

Winning Customers ● Creating Customers

Customer Value Proposition ● Unique Selling Proposition (UPS)

Competing

Sustainable Competitive Advantage ● Competitive Strategy

Competing Skills ● Competitive War Games

Enterprise Strategy

Venture Strategies ● Blue Ocean Strategy

Examples

Coaching by Example

Brand Management

Asian Home Gourmet ● Rich Dad

Customer Value Creation

Emotional Marketing

Amazon ● Coco Chanel ● Estee Lauder ● Half.com ● Unisys

References:

Differentiate or Die, Jack Trout with Steve Rivkin
Extreme Management, Mark Stevens
The Power of Simplicity, Jack Trout with Steve Rivkin

The 22 Immutable Laws of Marketing, Al Ries & Jack Trout.

Strategic Management: Competitiveness and Globalization, Edition 4

Competitive Strategy, Michael Porter

Agenda, Michael Hammer

Value Add in Your Products and Services as a Differentiator

It is the value add in your products and services that differentiate you from your competitors. Identifying and optimizing the value stream of your products and processes is a powerful tool to improve your manufacturing operations... More

Providing Customers with More Value-Added (MVA)

As Michael Hammer puts it, "The more help you provide your customers to fill that gap, the more value you add to them, which, of course, differentiates you from your competitors."... More

10 Commandments of Innovation

→ Be different. Differentiate yourself and your product... More

Creative Marketing

How are you going to stand out from competitors?

Apart from cutting edge products you need design and implement cutting edge marketing strategies.

Yes, traditional marketing techniques can deliver average results, but "out of the box" solutions can make wonders.

Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name... More

Harnessing the Power of Psychology

You don't need a degree in psychology to → compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use.

People tend to lead their decision-making process decisions with one of the four functions: intuition, → thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More

Increasing Customer Value-added through Virtual Integration

"The more you do for customers, the more of their work that you undertake, the harder it is to find the line that separates you from them," writes Michael Hammer. "Companies that perform more of their customers' work in order to differentiate themselves from their → competitors and earn higher margins are, in effect, integrating themselves into their customer's operations... More