Business Success 360




Vadim Kotelnikov

Differentiation Strategies

STAND OUT from your competition

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others.





Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them.

  Create Your Market Niche Buzz Marketing Surprise To Win Disruptive Innopreneur Competitive Differentiation Differentiation Strategy Vadim Kotelonikov Strategy Sustainable Competitive Advantage Positioning: Kore 10 Tips Core Marketing Message (CMM) Advantages of Strong Brands Value Innovation Virtuoso Marketing Creative Marketing Strategic Action Differentiation Strategy - strategic position, brand, positioning, strategic action, market niche, remarkability



Your differentiation calls for you to sell nonstandardized products to customers with unique needs.

This strategy is a synergistic set of actions designed to produce or deliver products that customers perceive as being valuably different.


Examples of Differentiation

Innompic Games





Two Target Audiences of Your Differentiation Strategy

① You and Your Team ② Your Prospects

Both you and your prospects must be clear about how the value you create is remarkably different.





Competitive differentiation – the ways a business differentiates itself from its competition within a highly competitive market – can take many forms.

A famous example is Avis' slogan 'We try harder'.

Outstanding customer service can also be a powerful differentiator.

  Love for Customers differentiation strategy quotes VadiK



"Don't forget that your product or service is not differentiated until the customer understands the difference." ~ Tom Peters






Coaching by Example




Vadim Kotelnikov

KoRe e-Coach
differentiated from formal education

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



The slogan

'I don't teach, I inspire!'

differentiates my
you are reading now from formal education

  Thank You messages from users of KoRe e-Coach created by VadiK




Olympic Games were invented in Greece 2,800 years ago when the world was ruled by athletic warriors.

Something has changed since then.

Today's world is driven by creative entrepreneurs.

Innompic Games are new Games for the new world.

  New World New Games Innompic vs Olympic mind vs. body civilizational breakthrough



This is how our two-dimensional social networks – Innompics and Fun4Biz – that help people both grow and socialize are differentiated from traditional social networks that help people socialize only.

  Creating Value Online Social Networks: Opportunities and Strategies Twitter Fun4Biz: entrepreneurial creativity contests Innompics Differentiated 10 Success Lessons from Facebook Why Google+ failed VadiK Instagram Competitive Differentiation Comparative Value Created by Social Networks Innompics two-dimensional SN





Differentiation as Step 1 in Building Your Brand

Differentiation – distinguishing your brand from all others – is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines.


Strategic Brand Management


Brand Appeal of Innompic Games




Vadim Kotelnikov

Just being excellent is not enough. You must also be remarkable and rememberable.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon





Create a Niche for Your Business

To compete with other businesses nowadays you need something unique that nobody else can copy. You must create a niche for your business. A niche is something that makes your business and brand different from your competitors and positions them prominently... More




Market Leader


KoRe 10 Tips




Vadim Kotelnikov

Keep learning forward for if you strop learning, you stop creating history and become history.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon






Surprise To Win  


2 Basic Ways to Compete and Prosper in Any Market

  1. To have a strong differentiation strategy

  2. To be a low-cost producer

If you aren't different, you must have low prices.
If you have high prices, you must be different!


Your Logo should be:

  1. simple

  2. distinctive

  3. intuitive  >>>

Design Insights

Logo of e-Coach

Logo of Innompic Games

My personal logo


Differentiation Strategy and a Coherent Marketing Direction5

4 Steps of Development of a Differentiation Strategy

Differentiating With Different Types of People

10 Commandments of Positioning

Depositioning a Competitor


Innompic Peace Prize positioned

Noble vs. Nobel Peace Prize

Brand Management

Advantages of Strong Brands    Name    Logo Design: Kore 10 Tips

Strategic Brand Management    Brand Equity

Color Psychology in Marketing and Branding

Marketing Strategy

Creative Marketing    The 22 Immutable Laws of Marketing

Advertising  >>  Checklist

Winning and Retaining Customers

Winning Customers    Creating Customers

Customer Value Proposition    Unique Selling Proposition (UPS)


Sustainable Competitive Advantage    Competitive Strategy

Competing Skills     Competitive War Games

Enterprise Strategy

Venture Strategies    Blue Ocean Strategy


Coaching by Example

Logo of Business e-Coach

Brand Management

Asian Home Gourmet    Rich Dad

Customer Value Creation

Emotional Marketing

Amazon    Coco Chanel    Estee Lauder    Unisys



  1. Differentiate or Die, Jack Trout with Steve Rivkin

  2. Extreme Management, Mark Stevens

  3. The Power of Simplicity, Jack Trout with Steve Rivkin

  4.  The 22 Immutable Laws of Marketing, Al Ries & Jack Trout.

  5. Strategic Management: Competitiveness and Globalization, Edition 4

  6. Competitive Strategy, Michael Porter

  7. Agenda, Michael Hammer

Value Add in Your Products and Services as a Differentiator

It is the value add in your products and services that differentiate you from your competitors. Identifying and optimizing the value stream of your products and processes is a powerful tool to improve your manufacturing operations... More

Providing Customers with More Value-Added (MVA)

As Michael Hammer puts it, "The more help you provide your customers to fill that gap, the more value you add to them, which, of course, differentiates you from your competitors."... More

10 Commandments of Innovation

Be different. Differentiate yourself and your product... More

Innovation Is Love

Creative Marketing

How are you going to stand out from competitors?

Apart from cutting edge products you need design and implement cutting edge marketing strategies.

Yes, traditional marketing techniques can deliver average results, but "out of the box" solutions can make wonders.

Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name... More

Focus on Emotional Drivers

Customer Value Proposition

Harnessing the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use.

People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More

Increasing Customer Value-added through Virtual Integration

"The more you do for customers, the more of their work that you undertake, the harder it is to find the line that separates you from them," writes Michael Hammer. "Companies that perform more of their customers' work in order to differentiate themselves from their competitors and earn higher margins are, in effect, integrating themselves into their customer's operations... More

Blue Ocean vs. Red Ocean Strategy

Virtuoso Marketing