Citibank Singapore used to be very good at clients' service. Yet, the
situation changed recently.
What did they do?
Citibank Singapore introduced a monthly fee. They informed their account
holders that those who have less than US$200,000 at their account would be
charged US$ 50 per month.
And that's not all. Citibank Singapore informed their clients that the bank
might decide to close any account that held less that US$200,000. Can you
imagine the panic of some Citibank Singapore's clients? In today's digital
economy, many people make several automatic payments every month from their
account. Some accounts, especially those of freelancers and
interpreneurs, receive several payments a month. And now they receive a
note from their bank saying that their account can be closed if a bank
manager decides to do so. Most of these clients don't remember all the
details of the automatic payments they send and receive. Can you imagine how
they felt when they received such a message from their bank? And some of
these clients have been loyal customers of Citibank Singapore for 20+ years!
Definitely, this is not a perfect service by Citibank Singapore of their
long-term loyal clients. That's why we give Citibank Singapore's client
services a low mark, '3' out of '5'.