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Business Ups and Downs

Educative Failure Stories

 

 

 

 

   

Addressing Customer Dissatisfaction Problems

   

 

 

Average ecommerce return rates typically hover between 15% and 30%, which is roughly double the rate of brick-and-mortar stores. High marketplace return rates are primarily driven by clothing and shoes.

The impact of customer dissatisfaction is huge. It extends much further than the monetary losses from returns.

 

 

   

The 5 Whys analysis applied to this scenario can help move from symptoms to root causes... More

 

 

 

 

 

 

 

 

Slides

 

Customer Success 360

 

Notes