The Recipe is Simple, the Implementation Is Not

"Treat the customer as an appreciating asset."  ~ Tom Peters

→ Customer care is vital to survival and success of a company. Still, many organizations are not doing it well. The American Customer Satisfaction Index 2000 published by the University of Michigan reported that 27% of customers were not satisfied with product or service they received.

→ Customer Success 360

Customer Service as a Competitive Advantage

Businesses have traditionally relied on technology and product innovation for → competitive advantage . However, as products became commodities due to global competition and relentless technological advances, the battleground for → differentiation and → customer value creation shifted to customer intimacy and service. This service-focused competitive strategy has worked well for numerous companies across various industry sectors.  >>>

→ 8 Best Practices of Successful Companies

The Biggest Differentiator

The new economic reality is one of ever increasing competition driven by rapid and continuous → innovation , informed and demanding customers, commoditization of products and services, and relentless pressure to cut costs and improve services. In this environment, customer service and customer intimacy is a biggest differentiator for businesses and a key source of your sustainable competitive advantage.

→ Value Innovation: Yin-Yang Strategies 

→ Create Customer Value: 10 Lessons from Konosuke Matsushita