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Creating Customer Value Delivering Beyond Customer Expectations |
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By: Vadim Kotelnikov
Founder, Ten3 Business e-Coach Your 360 Achievement Catalyst, 1000ventures.com, 1000advices.com, and Success360.com
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"Being good enough, is not good enough give customers a reason to be faithful." Graham Roberts-Phelps |
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Quotes from Great Corporate Leaders "The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." Henry Ford ... MoreCase in Point Ten3 Business e-Coach With customer care at heart, Ten3 Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Ten3 Business e-Coach and Ten3 Mini-courses are so popular. People and companies from 100+ countries buy them. Below are some unsolicited "Thank You!" notes that illustrate the value Ten3 Business e-Coach creates for people like you: ● "I read your webpage and bells started ringing for me!" Zachrey Helmberger, USA● "It produces a 'bomb effect'!" Mikael Henzler, Germany ● "It is boosting my creativity!" Udaysinh Patil, India Would you like to read more unsolicited "Thank You!" notes? There are plenty of them here. The value innovation concept provides a relevant support for questioning product/market strategies as well as underlying assumptions. Why do some companies achieve sustained high growth in both revenues and profits? The less successful companies take a conventional approach: their strategic thinking is dominated by the idea of staying ahead of the competition. In stark contrast, market leaders pay little attention to matching or beating their rivals. Instead, they seek to make their competitors irrelevant through a strategic logic called value innovation... More Customers for Life By: Brian Tracy The purpose of a business is to create and keep a customer.
The two most important words to keep in mind in developing a
successful customer base are
Positioning
and
Differentiation.
Differentiation refers to your ability to separate yourself and
your product or service from that of your competitors. And it is
the key to building and maintaining a
competitive advantage.
This is the advantage that you and your company have over your
competitors in the same marketplace
the unique and special benefits that no one else can
give your customer...
The Art of Innovation: 9 Truths
By: Guy Kawasaki
Never ask people to do what you wouldn't do. This is a great test
for any company. Suppose a company invents the world's greatest
mousetrap. It murders mice better than anything in the history of
mankind in fact, it's nuclear powered.
The problem is that the
customer needs a PhD to set it, it costs $500,000, and has to drop off
the dead, radioactive mouse 500 miles away in the middle of the desert.
No one at the company would jump through those hoops it shouldn't
expect customers to either...
More
By: Peter Drucker Customer Value Proposition Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More
At a computer expo (COMDEX),
Bill Gates reportedly compared the computer
industry with the auto industry and stated: "If GM had kept up with the
technology like the computer industry has, we would all be driving $25.00
cars that got 1,000 miles to the gallon."
In response to Bill's comments, General Motors issued a press release
stating:
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If GM had developed technology like
Microsoft, we would all be driving cars
with the following 13 characteristics:
For no reason at all, your car would crash twice a day.
Every time they repainted the lines on the road, you would have to buy a
new car.
Occasionally, executing a manoeuver such as a left-turn would cause your
car to shut down and refuse to restart, and you would have to reinstall
the engine...
Top 7 Principles For Transforming Your Business From Mediocre To Great Know Your Compelling "Why." Viktor Frankl, the great Austrian psychiatrist, said it best: "Success, like happiness, cannot be pursued; it must ensue ... as the unintended side effect of one's personal dedication to a cause greater than oneself." For what "transcendent" purpose does your business exist? How does your business make a difference in your customers' lives?... MoreLook At Your Company From Outside-In As Well As Inside-Out By: Masaaki Imai
More Value-Added (MVA)... Make It Easy for Your Customers to Do Business with You... Become an Easy-To-Do-Business-With (ETDBW) Firm... How To Add More Value for Your Customers: 5 Tips... How Do You Create Value for the Customer?... Establishing a Process-managed Enterprise... Value Innovation: Two Fundamental Questions... Applying the 80/20 Rule... Product Innovation... Process Innovation... Customer Intimacy a New Way of Doing Business... Virtual Integration: Action Areas... Case in Point Charles Schwab... Case in Point Ford...
Case in Point
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