Customer Value Journey


Creating Customer Value

Deliver beyond customer expectations

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo





Customer value creation is #1 task of any business.





Customer Value Creation Customer Needs Make It Convenient Customer Satiisfaction Adapt Customer Yin-Yang applications for life and business Vadim Kotelnikov How To Market Radical Innovations Value Innovation Radical Innovation Exceed Expectations Customer Value Creation - Yin and Yang Strategies by Vadim Kotelnikov  

Yin-Yang of
Customer Value Creation

Your business can be reactive or proactive of both.

Reactive Yin-strategies focus on identification and satisfaction of existing customer needs.

Proactive Yang-strategies focus on creation of new customer needs and a new market niche.



Vadim Kotelnikov

Love for customers is the springhead of the cascade of innovations and the river of revenues. Love breeds love. Love your customers, and they will love you back.

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim


Business e-Coach   Innompic Games icon   Innoball



The secret of China economic growth Wei Di Business e-Coach Vadim Kotelnikov

"Translated in Chinese, Business e-Coach helped China to transform itself to an entrepreneurial rapid-growth economy."

~ Ye Shangjie, STTE

Vadim Kotelnikov Wei Di cover Chinese S&T journal
















Looking at Your Business from Outside In Creating Customer Value The Tao of Business Success The Power of Balance Yin and Yang Customer Perception of Quality Customer Intimacy Tailoring Your Solutions To Customer's Needs Creating Customers Value Innovation Customer Satisfaction Ten3 Business e-Coach Entrepreneurial Creativity Listening To Your Customers Marketing Strategies Creating Customer Value: The TAO of CUSTOMER VALUE CREATION





Sustainable Competitive Advantage Corporate Capabilities Core Competencies Value Innovation Sustainable Competitive Advantage Resource-based View of Firms

Best Practices

Attributes of Effective Innovation in Silicon Valley

  • Creates customer value through complete solution... More

How Do You Create Value for the Customer?

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders... More

Virtual Integration

Action Areas

  • Integrate into customers' operations: To increase customer value-added and differentiate yourself from your competitors, integrate yourself into your customers operations. The more of your customers' work you undertake, the harder it is to find the line that separates you from them... More


Google's 10 Guiding Principles

  1. Focus on the user and all else will follow... More

7 Dimensions of Strategic Innovation

  • Consumer / Customer Insight understanding articulated and unarticulated needs... More

80/20 Principle

10 Golden Rules for Successful Carriers

  • Identify your market and your core customers and serve them best... More

Best Practices

Customer Value Creation

Innompic Games >> Benefits >> Differentiated

Customer Focus

Apple's Design Process

Customer Care

Customer Partnership

Customer Value Creation International (CVCI)

Asian Home Gourmet

Dell  >>  Dell: EON Solution

Google's 9 Notions of Innovation

Steve Jobs   Estee Lauder   Konosuke Matsushita

Toyota Production System

Marketing Secrets of the Rich Dad Brand

Succeeding Online

A Drop that grew larger than the Ocean

Market Segmentation by Business e-Coach

Fun4Biz >> Advertising Slogans

Cimcoin    eRaritet    Jeff Bezos    Charles Schwab    OneShift

BlueSnap's GoGuides Contextual Help

Knowing Customers

Top 10 Subconscious Values

Customer Needs    What Makes People Buy

Winning Customers

Customer Care

Achieving Deep Customer Focus: 10 Breakthroughs

Customer Value Proposition

Make It Easy for Your Customers To Do Business with You

Sustainable Competitive Advantage

Customer's Perception of Quality

Credibility Marketing

Succeeding Online

Customer Success Quotes

Value Innovation

Customer-driven Innovation    Customer Intimacy

Add More Value for Your Customer

Listening To Your Customers >> Tips    Customer Feedback

Co-innovate with Your Customers and Suppliers

Process Innovation

Business Process Thinking: Top Management Attitudes

New Product Development

Product Innovation    Critical Milestones

Product Quality: 8 Dimensions


  1. "Strategic Achievement", Andrew Spanyi

  2. Agenda, Michael Hammer

  3. "Driving Growth Through Innovation", Robert B. Tucker

  4. "Blur", Davis, S. and Meyer

  5. "Managing Complexity", Robin Wood

  6. "Value Innovation in the eEcomony", Ajit Kambil

  7. "Value innovation, W. Chan Kim and Renee Mauborgne, HBR

  8. MIT Sloan Management Review

  9. Customer Feedback: The Key to Creating More Value, Kimberly Carroll

  10. Helping Our Customers Succeed, GE

New Definitions of Value

From the customer's point of view, your company exists only to create value for them, to provide them with results.

In the new rapidly changing economy dominated by buyers, the nature of customer value is changing, involving new ways to price goods, innovation and emotion. There are multitudes of values present in every face-to-face buyer-seller exchange: economic, informational and emotions.

These exchanges increasingly happen so fast that there is no time to translate them into precise monetary terms. Businesses will need to identify these hidden values and think more accurately about their worth before accepting the price proposed. The implications are profound. Companies will need to think in terms of offers and customer experience journey, which involve merging products and services to exploit their knowledge to give customers an outstanding and memorable value-added experience.

Value Innovation

Why do some companies achieve sustained high growth in both revenues and profits?

In a five-year study of high-growth companies and their less successful competitors, researchers7 found that the answer lies in the way each group approach strategy.

The difference in approach was not a matter of managers choosing one analytical tool or planning model over another. The difference was in the companies' fundamental, implicit assumptions about strategy. The less successful companies took a conventional approach: their strategic thinking was dominated by the idea of staying ahead of the competition. In stark contrast, the high-growth companies paid little attention to matching or beating their rivals. Instead, they sought to make their competitors irrelevant through a strategic logic called value innovation... More

Innovation Is Love

Innovation is actually a very simple phenomenon.

Innovation is about Love: do what you love to do and love your customers... More

 Ten3 Business e-Coach

With customer care at heart, Ten3 Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Ten3 Business e-Coach and Ten3 Mini-courses are so popular. People and companies from 100+ countries buy them.

Below are some unsolicited "Thank You!" notes that illustrate the value Ten3 Business e-Coach creates for people like you:

● "I read your webpage and bells started ringing for me!" Zachrey Helmberger, USA

● "It produces a 'bomb effect'!" Mikael Henzler, Germany

● "It is boosting my creativity!" Udaysinh Patil, India

Much more "Thank You!" notes are published here.

See also:

Global Self-Education Insights (GSEI)

Business e-Coach focused on Entrepreneurship

Business e-Coach focused on SMEs    ICT for SMEs

Business e-Coach focused on Asia and the Pacific

Creating Value Through Collaboration With Others

To create more value for both your customers and shareholders, your business has to become more adaptive. It cannot evolve in isolation. Today, the business ecosystem replaced traditional concepts of industry and market with business communities of interacting organizations that together create, deliver and consume goods and services.5 You have to co-evolve and create value through collaboration with others>>>

 Customer Value Creation International (CVCI)

CVCI is a non-profit organization that provides members with the key solutions to sustainable profit, found in a deeper understanding of what drives value for customers, how to communicate value and how to manage an organization. CVCI helps members learn how to define their customers value and how to align the entire company to focus on value creation... More

Strategies for a Small Business

If you own a small or medium-scale business, it's essential that you offer customized, non-commodity solutions that meet your clients' specific niche needs... More

Become an Easy-To-Do-Business-With (ETDBW) Firm

ETDBW is not about what you give your customer, it is about how you do it. It's about giving your products and services to the customers in a more convenient way. Employing the six ETDBW techniques "will make your customers look forward to doing business with you rather than cringe at the prospect. Becoming ETDBW works to your advantage in two ways: It not only saves your customers money, thereby making them more loyal to you, it saves you money as well."2

Establish a Process-managed Enterprise

First of all, you must overcome traditional functional thinking, adopt process thinking attitudes and practices, and and get obsessed about the end-to-end enterprise business processes (EBP) that create value for your customers... More

Value Chain Management

Making breakthrough improvements in your value chain requires out of the box, cross-functional, systems thinking.  You have to see the value creation process across the entire flow of work, not just single points... More

Continuous Improvement

CIF is a firm continuously improving on customer value due to improvements in productivity initiated by the members of the general work force.

Productivity in CIF is broadly defined to include all facets of product quality as well as output per worker... More

Customer Intimacy a New Way of Doing Business

Customer-intimate companies develop a new mindset a new way of doing business with new values, new vision, new strategies, new systems, and new structures. They are in the business of creating new value for their customers. They discover unsuspected problems, detect unrealized potential, and create a dynamic synergy with customers... More





Vadim Kotelnikov, founder of 1000ventures - personal logo Coaching by Example



Vadim Kotelnikov Testimonials Inspirational Ten3 Business e-Coach

10 Success Lessons from e-Coach Vadim Kotelnikov Vadim Kotelnikov Discover Your True Passion Innovation Is Love Dream Big Dreams BE MAD - Be Entrepreneurial, Make A Difference Master of Business Synergies The Jazz of Innovation Inspire People Create Greater Value Online Stretch Goals If you stop learning, you stop creating history and become history Systemic Innovation e-Coach 10 Success Lessons, Vadim Kotelnikov, Internet Business, Interpreneur, Solo Entrepreneur, Self Education Online, Don't teach, inspire