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Creating Customer Value Delivering Beyond Customer Expectations |
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By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH, 1000ventures.com
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"Being good enough, is not good enough – give customers a reason to be faithful." – Graham Roberts-Phelps |
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Quotes from Great Corporate Leaders "The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." – Henry Ford ... More Case in Point Ten3 Business e-Coach With customer care at heart, Ten3 Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Ten3 Business e-Coach and Ten3 Mini-courses are so popular. People and companies from 100+ countries buy them. Below are some unsolicited "Thank You!" notes that illustrate the value Ten3 Business e-Coach creates for people like you: ● "I read your webpage and bells started ringing for me!" – Zachrey Helmberger, USA● "It produces a 'bomb effect'!" – Mikael Henzler, Germany ● "It is boosting my creativity!" – Udaysinh Patil, India
Would you like to read more unsolicited "Thank
You!" notes? There are plenty of them
here. Customers for Life By: Brian Tracy The purpose of a business is to create and keep a customer.
The two most important words to keep in mind in developing a
successful customer base are
Positioning
and
Differentiation.
Differentiation refers to your ability to separate yourself and
your product or service from that of your competitors. And it is
the key to building and maintaining a
competitive advantage.
This is the advantage that you and your company have over your
competitors in the same marketplace
– the unique and special benefits that no one else can
give your customer...
Competitive Strategies
Top 7 Principles For Transforming Your Business From Mediocre To Great Know Your Compelling "Why." Viktor Frankl, the great Austrian psychiatrist, said it best: "Success, like happiness, cannot be pursued; it must ensue ... as the unintended side effect of one's personal dedication to a cause greater than oneself." For what "transcendent" purpose does your business exist? How does your business make a difference in your customers' lives?... MoreThe Art of Innovation: 9 Truths By: Guy Kawasaki
4 Entrepreneurial Strategies By: Peter Drucker
Customer Value Proposition Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More Why do some companies achieve sustained high growth in both revenues and profits? In a five-year study of high-growth companies and their less successful competitors, researches7 found that the answer lies in the way each group approach strategy. The difference in approach was not a matter of managers choosing one analytical tool or planning model over another. The difference was in the companies' fundamental, implicit assumptions about strategy. The less successful companies took a conventional approach: their strategic thinking was dominated by the idea of staying ahead of the competition. In stark contrast, the high-growth companies paid little attention to matching or beating their rivals. Instead, they sought to make their competitors irrelevant through a strategic logic called value innovation.
7 Dimensions of Strategic Innovation Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for customers and the corporation. The Strategic Innovation framework weaves together seven dimensions to produce a range of outcomes that drive growth. Core Technologies and Competencies is the set of internal capabilities, organizational competencies and assets that could potentially be leveraged to deliver value to customers, including technologies, intellectual property, brand equity and strategic relationships... More Look At Your Company From Outside-In As Well As Inside-Out By: Masaaki Imai
More Value-Added (MVA)... Make It Easy for Your Customers to Do Business with You... Become an Easy-To-Do-Business-With (ETDBW) Firm... How To Add More Value for Your Customers: 5 Tips... How Do You Create Value for the Customer?... Establishing a Process-managed Enterprise... Value Innovation: Two Fundamental Questions... Applying the 80/20 Rule... Product Innovation... Process Innovation... Customer Intimacy – a New Way of Doing Business... Virtual Integration: Action Areas... Case in Point Charles Schwab... Case in Point Ford...
Case in Point
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