CUSTOMER VALUE CREATION. Customer Success, Creating Higher Customer Value and Delivering Beyond Customer Expectations

Sustainable Growth:

Marketing Innovation

Creating Customer Value

Delivering Beyond Customer Expectations

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach – Inspiration and Innovation unlimited!

See the Big Picture first

Creating Customer Value: 9 Questions

Customer Success 360

"Being good enough, is not good enough – give customers a reason to be faithful." ~ Graham Roberts-Phelps

More Customer Success Quotes

The Tao of Customer Value Creation

YIN (passive, accepting side). Adapting to growing customer needs.
YANG (active, aggressive side). Giving your customer more than you ever have before and more than they expect from you... More

Customer Care

10 Lessons from Konosuke Matsushita

Company’s vision must be driven by the aspirations of its customers... More

10 Commandments of Innovation

Strive to create innovative value for your customers... More

Google's 10 Guiding Principles

Focus on the user and all else will follow... More

Competitive Strategies
Survival Strategies	Market Leadership Strategies
Low cost/benefit ratio	Creating higher customer value
... ► More

8 Best Practices of Successful Companies

Measure performance by customer satisfaction.... More

Add More Value for Your Customer

Think of yourself as a provider of solutions, rather than of products or services... More

Why New Products Fail?

Invention, not customers and their needs, come first; research capabilities are used to come up with unique products, instead of creating unique customer value... More

Customer-driven Innovation

7 Practice Tips

Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation. Encourage Encourage experimentation and risk taking... More

Business Process Thinking Check List

13 Questions

How does your process create value for customers?... More

Tips for Forcing Combinations

By Paul Sloane

Look for combinations between your organization and every other organization you come across. How could you collaborate with company XYZ to deliver a radical new offering to clients?... More

6Ws of Corporate Growth

Know WHAT: create customer value, build sustainable competitive advantage and develop sustainable growth strategies... More

Main Subjects for Suggestions in Japanese Companies

Customer services and customers relations... More

10 Rules for Building a Great Business

Focus on your customer. Create a customer-centric business model, stay close to your customers, listen to them and partner with them to create superior customer value... More

Effective Innovation Process

7 Lessons from Silicon Valley Firms

Produce top quality at lightning speed... More

Customer Loyalty

The Things that Customers Want

Customers will usually come back if:

You make it easy for customers to do business with you... More

29 Obstacles To Innovation

Internal process focus rather than external customer focus... More

Strategic Innovation

7 Dimensions

Consumer / Customer Insight – understanding articulated and unarticulated needs... More

Keeping Eyes Open for Inspiration

By: IDEO

Develop empathy for diversified consumers' needs, even if those consumers are very different from yourself, if you want to anticipate their interests and needs. The best products embrace people's differences... More

80/20 Principle

10 Golden Rules for Successful Carriers

Identify your market and your core customers and serve them best... More

Look At Your Company From Outside-In and Inside-Out

By: Masaaki Imai

What needs do you satisfy now?

What need could you satisfy now? In future?... More

Quotes from Great Corporate Leaders

"The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed." ~ Henry Ford ... More

Innovation Is Love

Innovation is actually a very simple phenomenon.

Innovation is about Love: do what you love to do, and love your customers... More

Kaizen Mindset

Customer-driven strategy for improvement – any management activity should eventually lead to increased customer satisfaction... More

Case in Point Ten3 Business e-Coach

With customer care at heart, Ten3 Business e-Coach creates unique customer value: It doesn't teach, it inspires. It helps people and companies unlock their inner creative power and achieve amazing results. That's why Ten3 Business e-Coach and Ten3 Mini-courses are so popular. People and companies from 100+ countries buy them.

Below are some unsolicited "Thank You!" notes that illustrate the value Ten3 Business e-Coach creates for people like you:

● "I read your webpage and bells started ringing for me!" – Zachrey Helmberger, USA

● "It produces a 'bomb effect'!" –Mikael Henzler, Germany

● "It is boosting my creativity!" –Udaysinh Patil, India

Would you like to read more unsolicited "Thank You!" notes? There are plenty of them here.

Value Innovation

The value innovation concept provides a relevant support for questioning product/market strategies as well as underlying assumptions.

Why do some companies achieve sustained high growth in both revenues and profits?

The less successful companies take a conventional approach: their strategic thinking is dominated by the idea of staying ahead of the competition. In stark contrast, market leaders pay little attention to matching or beating their rivals. Instead, they seek to make their competitors irrelevant through a strategic logic called value innovation... More

3 Strategies of Market Leaders

Customers for Life

By: Brian Tracy

The purpose of a business is to create and keep a customer.

The two most important words to keep in mind in developing a successful customer base are Positioning and Differentiation.

Differentiation refers to your ability to separate yourself and your product or service from that of your competitors. And it is the key to building and maintaining a competitive advantage.

This is the advantage that you and your company have over your competitors in the same marketplace – the unique and special benefits that no one else can give your customer... More

The Art of Innovation: 9 Truths

By: Guy Kawasaki

Never ask people to do what you wouldn't do. This is a great test for any company. Suppose a company invents the world's greatest mousetrap. It murders mice better than anything in the history of mankind – in fact, it's nuclear powered. The problem is that the customer needs a PhD to set it, it costs $500,000, and has to drop off the dead, radioactive mouse 500 miles away in the middle of the desert. No one at the company would jump through those hoops – it shouldn't expect customers to either... More

4 Entrepreneurial Strategies

By: Peter Drucker

Changing the economic characteristics of the product, a market, or an industry – by creating utility, or pricing, or adaptation to the customer's social and economic reality, or delivering what represents true value to the customer.... More

Customer Value Proposition

Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More

Competitive Strategies: 2 Types

Jokes GM vs Microsoft

At a computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: "If GM had kept up with the technology like the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon."

In response to Bill's comments, General Motors issued a press release stating:

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If GM had developed technology like Microsoft, we would all be driving cars with the following 13 characteristics:

For no reason at all, your car would crash twice a day.

Every time they repainted the lines on the road, you would have to buy a new car.

Occasionally, executing a manoeuver such as a left-turn would cause your car to shut down and refuse to restart, and you would have to reinstall the engine... More

7 Principles For Transforming Your Business From Mediocre To Great

Know Your Compelling "Why." Viktor Frankl, the great Austrian psychiatrist, said it best: "Success, like happiness, cannot be pursued; it must ensue ... as the unintended side effect of one's personal dedication to a cause greater than oneself." For what "transcendent" purpose does your business exist? How does your business make a difference in your customers' lives?... More