Customer Success:

Creating Customer Value

How Do You Create Value for the Customer?

Tips for a Manufacturing Company








Customer Success 360

PowerPoint slides
for teachers, trainers, speakers

all those who teach others how to achieve customer success

  Customer Success 360 Customer Value Proposition Service-Profit Chain Customer Intimacy Customer Care Customer Partnership Differentiation Strategies Creative Marketing Listening To Customers Observing People Creating Customer Value Value Innovation Branding Empathetic Marketing Engaging Customers Sell Benefits Closing the Deal Retaining Customer Customer Service Loving Customer Relationships Customer Satisfaction e-Coach Master of Business Synergies (MBS) Winning Customers Synergistic Marketing Synergistic Selling Vadim Kotelnikov Selling Is Problem Solving Emotional Marketing Customer Success 360






Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders.

Creating Customer Value: 10 Lessons from Konosuke Matsushita

Creating Superior Customer Value: 9 Questions To Answer

According to Andrew  Spanyi, "a feature of such organizations is their ability to define key organizational capabilities that produce observable value to customers."

Typical organizational capabilities include:

  • order taking  Selling Is Problem Solving

  • developing, commercializing, producing, and shipping products

  • providing advice and service

  • installing equipment

  • sending invoices

  • paying suppliers

  • collecting funds

Example of a Lean Value Chain





Winning Customers

Customer Care

Customer-focused Website

Achieving Deep Customer Focus

Customized Solutions for Niche Problems

Customer Value Proposition

Make Doing Business with You Easy

Customer's Perception of Quality

Best Practices: Customer Value Creation

Cimcoin    eRaritet

Value Innovation

Customer-driven Innovation

Innovation Is Love

Add More Value for Your Customer

Listening To Your Customers

Customer Listening Tips

Customer Feedback

Customer Intimacy