understand hidden and
Empathise with your
customers, live their life,
"walk a mile in the shoes of your customer".
every person, regardless of their position, to spend time on
customer contact and
activities. Ask all your employee to get on board with
and value innovation. Encourage
experimentation and risk taking.
in testing the
prototype of your
your employees to understand the customer's needs
by involving them in
after a new product launch.
how the customers use your product to learn what
works and what doesn't work.
Ingrain customer-driven innovation in your
corporate culture and operations so deeply that is
becomes a part of DNA of your company.