Vadim Kotelnikov advice quotes

To some, customer is the king, to others, customer is the god.

To me, customer is a beloved friend I strive to make happier.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



The toughest part of value innovation, especially
radical innovation is predicting what customers will buy.

You reduce this risk dramatically if you practice customer-driven innovation.



Customer-driven Innovation - 7 tips for Value Innovation, emfographics, Vadim Kotelnikov







Innovation is Love Download PowerPoint presentation, pdf e-book

"You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them."  ~ John Romero

Customer-driven innovation is not a one-time event. It's a philosophy, a mindset, and a habit >>>

You should love your customers, care about them, and live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, their emotional drivers and ultimately win the value innovation competitive game >>>

"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent." ~ Thomas Edison





7 Practice Tips for Customer-driven Innovation

Observe people to understand hidden and unarticulated customer needs >>>

Empathise with your customers, live their life, "walk a mile in the shoes of your customer".

Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation and value innovation. Encourage experimentation and risk taking >>>

Involve customers in testing the prototype of your new product.  >>>

Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch.

Watch how the customers use your product to learn what works and what doesn't work.

Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.