CUSTOMER-DRIVEN INNOVATION: 7 PRACTICE TIPS. Value Innovation, Innovation Tips: keep creating an innovative customer value, developing attractive product designs, and ultimately win the value innovation competitive game (by Vadim Kotelnikov)

Customer-driven Innovation

KoRe 7 Practice Tips

VadiK

Inventor

Author

Founder

The toughest part of value innovation, especially
radical innovation is predicting what customers will buy.

You reduce this risk dramatically if you practice customer-driven innovation.

Customer-driven Innovation - 7 tips for Value Innovation, emfographics, Vadim Kotelnikov

Value innovation is an entrepreneurial way to tell customers, "We love you!"

7 Practice Tips for Customer-driven Innovation

① Observe people to understand hidden and unarticulated customer needs.

Observation-fueled Innovation

You’ve got to start with the customer experience and work backward for the design and the technology.

Steve Jobs

② Empathise with your customers, live their life, "walk a mile in the shoes of your customer". Market your innovation and sell it empathetically.

Empathize with Your Customers

To some, customer is the king, to others, customer is the god. To me, customer is a beloved friend I strive to make happier.

③ Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven design thinking and both proactive and reactive value innovation. Encourage experimentation and risk taking.

"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent." ~ Thomas Edison

Preach and practice customer-driven innovation if you want to create greater customer experience.

④ Involve customers in testing the prototype of your new product.

Involve Customers as Co-innovators

⑤ Help your employees to understand tomer's needs by involving them in listening to customer feedback after a new product launch.

⑥ Watch how the customers use your product to learn what works and what doesn't work.

⑦ Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.

Innovative Value

Gain Sharing

Articulated customer dissatisfaction is an entrepreneurial opportunity for value innovation.

Customer-driven innovation is not a one-time event. It's a philosophy, a mindset, and a habit. You should love your customers, care about them, and live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, their emotional drivers and ultimately win the value innovation competitive game.

Love for Customers cascade of innovation river of revenue Vadim Kotelnikov quotes Innompic Planet of Loving Creators

Love for customers is the springhead of the cascade of innovations and the river of revenues.

"You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them." ~ John Romero

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