Advertising agencies are not all the same
Direct mail can be
effective for some types of products or services.
Value is important in
are not always the cheapest ones.
are essential. Repeat impressions are essential.
marketing and advertising is critical before launching the full program.
(in products and in ads) is, by itself, usually not very compelling.
Sales revenue is,
in fact, related to advertising dollars and effectiveness. Too bad.
Entrepreneurs should not try
to be their own lawyer, accountant, or.... ad agency.
Opportunities for promotion may not always match your nice plan.
existing customer costs one fourth as much as landing a new one.
Decide what you
need to spend in order to succeed. Look at your competitors. (Smart,
advertising is both intriguing and tricky.
program as it happens and assume that it
can always be improved.