People Skills:



How To Persuade Others

Get People Want To Do
What You Want Them To Do

  Vadim Kotelnikov advice quotes

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon

Vadim Kotelnikov


Persuasion is about inducing others to change their attitude or behavior.

The seeds of persuasion must be planted in a fertile soil of compatibility with deep values and guiding principles of the persuadee to be able to grow into a tree with delicious fruits.



Persuasion TALE, how to persuade people, trust, acceptance, logic, emotion, Vadim Kotelnikov





The Five Basic Elements of Persuasion

Source: the quality and credibility of source

Message: what, when and how you say; repeat your key points

Medium: use the right channel to reach your audience

Public: you must know your audience

Effect: Did the persuaded audience do what you wanted it to do?

Yin-Yang of Influencing People




Know The Enemies of Persuasion

By trying to persuade others to do something differently, you actually ask them to step out their comfort zone and change their habitual way of doing things... More

The GE Leadership Effectiveness Survey (LES)

Your People Skills

Become a Master of Persuasion

How To Sell Your Ideas To Decision Makers

People Skills: 8 Humorous Quotes

Persuasion Defined

Persuasion is about getting people to want to do what you want them to do.

The world around you is mainly composed of the results of your ability to persuade others or their ability to persuade you. "Anytime we are doing anything, it's because somebody persuaded us to do it. We don't lie, cheat or steal, because somebody persuaded us to adopt a set of moral and ethical standards. We are surrounded by the things that people persuaded us buy."3

TALE of Persuasion: 3+1 Elements

The seeds of persuasion must be planted in a fertile soil of compatibility with deep values and guiding principles of the persuadee to be able to grow into a tree with delicious fruits.

Aristotle posited that for persuasion to be truly effective, three elements must be present: trust, logic, and emotions. These are the three elements of TALE a persuader must communicate. Yet, a persuasion effort will only be effective if the subject of persuasion is  compatible with deep values and guiding principles of the persuadee. Internal acceptance is the fourth key element of the TALE of persuasion that makes the first three elements external to the persuadee work... More

Same Reality, Different Perceptions

Cultural Differences

4 NLP Perceptual Positions

Sell Your Ideas to Other Stakeholders

Great ideas are one thing; getting them into the minds of others is another. Use various selling techniques to sell your ideas to others. Remember, marketing is a battle of perceptions, not ideas.  All truth is relative what people perceive to be true that is the truth. Your task is to establish or change your prospect's perceptions, because if they don't you will not win the battle. The ugly truth is that you'll get further with a mediocre idea supported by a skillful marketing campaign than with a great idea alone... More

Selling Is Problem Solving

Yin-Yang of Communication

Yin-Yang  of Effective Listening

Use Prototypes to Sell Your Ideas to Others

"Good prototypes don't just communicate they persuade," says Tom Kelly.4 Prototypes beat words and pictures. If a picture is worth a thousand words, then a good prototype is worth a thousand pictures. "It if easy to reject a dry report or a flat drawing. But models often surprise, making it easier to change your mind and accept new ideas. Or make hard choices, such as forgoing costly and complex features. Give your management team a report, and it's likely they won't be able to make a crisp decision. But a prototype is almost like a spokesperson for a particular point of view, crystallizing the group's feedback and keeping the things moving."

How To Make Great Presentations


How To Persuade People To Buy from You

Tap into people's dreams, adapt your value proposition accordingly, and link it to the realization of their dreams if you want people to buy your products or services... More

Socratic Questions

Socratic questioning is at the heart of critical thinking they enhance your critical thinking skills. Socratic questions challenge accuracy and completeness of thinking in a way that acts to move people towards their ultimate goal... More



IDEO Tom Kelley creativity innovation quotes

Use prototypes to sell your ideas to others. Good prototypes don't just communicate they persuade.  >>>

Tom Kelley




  1. How To Connect in Business in 90 Seconds or Less, Nicholas Boothman

  2. Negotiate This, Herb Cohen

  3. Secrets of Power Persuasion for Salespeople, Roger Dawson

  4. The Art of Innovation, Tom Kelley