Remove an important part of your product and try to find a
for the invalid product.
Remove a part
from your product and replace it with an element from the
Unification: The Unification tool
is opposite to the Parasite tool. With Unification your product
fulfills the functions of other products (e.g. edible birthday
Multiplication: Create a virtual
product and then go out to discover the
benefits. A virtual product
can be created by replacing a part of an existing product by a
similar, but different one. This technique helps create surprising
ideas and discover hidden
needs that the
customer didn't know about
or couldn't communicate.
Division: Separate all the
elements and then reorganize them in a new structure.
Breaking Symmetry: Identify the
symmetries in your product and try to reorganize it by breaking the
symmetries one after another in a