Roni Horowitz, the author of
Advanced Systematic Inventive Thinking (ASIT)
Remove an important part of your product and try to find a
for the invalid product.
Parasite Product: Remove a part
from your product and replace it with an element from the
Unification: The Unification tool is opposite to the
Parasite tool. With Unification your product fulfills the functions
of other products (e.g. edible birthday candles).
Multiplication: Create a virtual
product and then go out to discover the
benefits. A virtual product
can be created by replacing a part of an existing product by a
similar, but different one. This technique helps create surprising
ideas and discover hidden
needs that the
customer didn't know about
or couldn't communicate.
Separate all the
elements and then reorganize them in a new structure.
symmetries in your product and try to reorganize it by breaking the
symmetries one after another in a