Vadim Kotelnikov, founder of 1000ventures - personal logo

Vadim Kotelnikov

Customer Value Proposition

Focusing on the whole, not the parts of a complex system


Customer Value Proposition

Winning Customers










Customer Needs

Deep Motivators of Consumers

Perceptions  ▪  Customer's Perspective of Quality

Marketing is a Battle of Perceptions

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Emotional Marketing: The Law of Heart

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