Before entering into a strategic alliance, enough thought is to be placed behind the structure of the relationship and the details of how it will be managed.

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Consider the following in your planning process:

  • define expected outcomes from the relationship for all the parties in the strategic alliance

  • define and document the elements provided by each party, and the benefits a successful alliance brings to each

  • identify the results that will cause the alliance to be most beneficial for your business and define the structure and operating issues that need to be addressed to achieve these results

  • protect your company's intellectual property rights through legal agreements and restrictions when transferring proprietary information.

  • define the basics of how you will operate

  • be certain that the company cultures Download PowerPoint presentation, pdf e-book are compatible, and the parties can operate with an acceptable level of trust... >>>