Design has become a strategic business tool and a key contributor to
Business Success 360

Strategic business design is a result of highersight, strategic design thinking, strategic creativity and strategic simulation.

  Holistic Creativity Brainstorming Brainstilling Creative Visualization HIGHERsight VadiK trademark emfographics 3Bs of Strategic Creativity Vadim Kotelnikov Emfographics See the big picture Assess the Impact




What Is Strategic Business Design

Strategic business design is becoming more important in an increasingly competitive global market with rapid technology and product cycles. Strategic design breakthroughs can help you stand out from the competition not just for a short while, but lengthily.


Business Success 360

Ask Learning SWOT Questions

Business Architect









Strategic business design is about application of future-oriented design principles and creation of "big-picture" future-oriented business growth strategies in order to increase an organizationís innovative and competitive qualities.

By bridging research, systemic innovation, design, and management in a holistic and synergistic way, strategic design helps to create an innovative business model, identify promising strategic opportunities for action, and redefines how opportunities and problems are to be approached in future.




Strategic Business Design vs. Traditional Design

Strategic business design deals with a "big picture", traditional design deals with a "small picture".

Traditional definitions of design tend to focus on creating discrete solutions − be it a product, a service, a process, or customer experience.

Strategic business design is about applying some of the principles of traditional design and futures thinking to "big picture" systemic challenges like a balanced business system, a business model, and business growth.

Strategic business design is a powerful tool of Strategic Management and strategy formulation. It is as an effective way to bridge innovation, research, management and design based on  the analysis of external and internal trends and data. It defines how strategic challenges are to be approached, helps deliver more complete, harmonized, and resilient business systems, and identifies entrepreneurial opportunities for action.




INNOBALL simulation game Innovation Brainball INNOBALL-assisted Business Design Process

If you want to strengthen your business model, play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking tools (10 KITT), Innoball engages and synergizes all the four types of design thinking: abstract, generative, concrete and analytical... More