Design thinking will help you to:

● understand consumers, the market, its players and forces;

● identify and articulate most critical assumptions;

● gain insight into and learn from cross-industry best practices;

develop a business model prototype, evaluate it, test it, learn, and iterate.

Close collaboration of business designers with service designers and software developers will help you deeply integrate your business model with the value proposition of your product.

Yet, design thinking alone falls short in creating a sustainable business model however. Business Design enhanced by Strategic Business Design and Futures Thinking questions can help you develop a holistic solution.




Benefits of Design Thinking

Design thinking can help you develop a better customer experience, a new product, service and/or process, or even reinvent your entire business or personal life.   Design thinking helps entrepreneurs, intrapreneurs and managers to create more user-centered products and services, and to spawn desirability in customers. Design thinking is also a great tool for creating outside-the-box solutions to various complex problems and challenges that occur around us in life and business... More




INNOBALL simulation game Innovation Brainball INNOBALL-assisted Business Design Process

Play INNOBALL (Innovation Brainball) simulation game with the most promising 'What If?' scenarios. Powered by KoRe 10 metaphoric innovative thinking tools (10 KITT), Innoball engages and synergizes all the four types of design thinking: abstract, generative, concrete and analytical... More







Use Design Thinking to Reinvent Your Life and Carrier Path


"The business model has always been an important part of doing business, but recently the designing of businesses got a new urgency. It is the advance of startups, quickly changing markets, and evolving technological possibilities that make it ever more important to develop innovative business models and rethink traditional ones. These circumstances shorten the time that old business models can stay viable. Today there are technological opportunities that enable lean implementation of business models and make them change too fast for the long cycles of traditional R&D.

Business Design provides the tools and methods to develop and test a business model. At the same time it makes the difference between a service that is just a marketing stunt and one that is a sustainable business."

"Business Design

  1. is the application of design methods and processes on the development and innovation of business models.

  2. is about value creation and value capturing.

  3. transforms a value proposition into real business value.

  4. making sense of new value creation by thinking in relations."

Business Design: Three Dimensions

Strategic Business Design

Vision & Mission, Customer Focus, Brand Attributes, Systemic Innovation 360, Sustainability, Strategic Flexibility

Business Model

Value Innovation, Value Chain Structure, Customer Value Proposition, Customer Acquisition Strategies, Competitive Strategies, Revenue Model, Growth Strategies


People, Organization, Systems, Processes, Profitability

Business Design provides a perspective to entrepreneurs and managers to think creatively about their business model and develop it further. The systematic approach allows to test the viability of new ideas with few resources. In the future this will be the critical competence that decides on success in an accelerating market."