your customers a
larger variety of products or services.
This will allow you to spend less time and money
developing new products to
number of sales people will increase because you're
combining with other business. You won't have spend to time and
money hiring new employees.
marketing and advertising budget will increase. When
you form a strategic alliance with other businesses you both
will share the
You can now offer your existing customers
more back-end and upsell products. This will increase
your sales and
a larger number of skilled people
working on the same project. You will gain the knowledge of the
other businesses' employees.
You will be able to
beat your competition by
selling to a larger target audience. You will also
increase the total number of existing customers you can sell
your products and services to.
You can exchange endorsements with your alliance partners.
You'll add more credibility to your
and gain your potential customers trust to
expand your business more rapidly. You can
develop new products and services
faster with a larger work force.
You'll be able to
customer's problems faster
with a larger base of customer service people. You'll also learn
new ways to improve your
customer service from your alliance partners.
You'll have a larger number of "strategic
thinking" people. This will allow both businesses to
come up with profitable business ideas
quicker than before.