The business strategy output consists of:
▪ defining the key objectives on both
existing and potential new businesses; and
▪ the actions to be taken to achieve these
objectives and to meet the critical success
The business strategy formulation provides
key inputs to
technology strategy formulation. This
chapter of guidelines briefly describes how
to formulate a business strategy and is
Identification of market competitive
❹ Strategic priorities and actions.
This analytical approach should be applied
to each business line of the enterprise.
A business line is defined as a distinct
product or service, sold to a uniform set of
customers facing a well defined set of
competitors, offering products or services
that are similar to each other.