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Do you have a business that you want
to market on social media but don’t know which platform you should
choose? Have you ever thought about why so many businesses and
brands have started using Instagram as their marketing platform of
choice?
Over the last decade, the social media
industry has exploded. It has become incredibly popular and you will
find that just about everyone has some or other kind of social media
account, if not multiple ones. It is convenient, and easy to use,
while also being a fun and entertaining way to communicate with
others.
Social media is not only used by
individuals anymore but is now also frequented by businesses and
brands looking to market to the various large audiences on each
platform. Instagram is one of the best platforms to do so, and
here’s why.
The massive audience
It is no surprise that Instagram is
one of the biggest social media platforms. It has been one of the
most downloaded apps on the different app stores for a while and on
the platform, you will find that they have over a billion active
monthly users. This number is only said to grow in the next few
years too.
As a business, this is an incredible
opportunity to change up your marketing and reach so many more
people that are all around the world, rather than a small amount
concentrated in your local area.
Within this massive audience,
Instagram has a multitude of different niches for both businesses
and individuals to fall part of. More than this, you can find just
about any Instagram
growth service, like Growthsilo, which makes finding your target
audience much easier as well as makes it easier for your brand to
fit in somewhere.
Control your story
Marketing is all about sharing your
brand with the world and trying to sell a product or service. When
it comes to Instagram, it is more than just selling a product, but
is also selling a lifestyle and
telling a story.
Businesses and brands have full
control over their narrative when marketing on Instagram and they
can create the ideal image for themselves with minimal cost and far
less reliance on other people. This is incredibly important when it
comes to portraying the company in the best light possible and
trying to grow and gain the trust of other people.
You can choose what your brand wants
to look like and how you want others to perceive you all by changing
what you post and how you post it.
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