1.
Personalization
Personalized
messaging rules. 90 percent of consumers say they find personalized
marketing appealing, and 80 percent are more likely to do
business with a brand that offers personalized digital
experiences.
Major
companies are tailoring their
messages to their unique consumer
behaviors. Heavily analyzing data like
consumer demographics, interests and behavior is key to making
this marketing trend work for your brand.
2. Video
With the rise in viewership on
social video tools like
Instagram TV,
Facebook Watch, and even
Tik Tok, videos are powerful. In fact, video is 50 times
more likely to drive searches on a website than text. Simply
put, people love to be entertained.
Award winning videos
With an obvious shift from desktop
to mobile, consumers don't want to read long-winded marketing
material anymore. When asked about how they would best like to
learn about a new product, 68 percent of consumers chose "short
video" over any other form of marketing. Watching well-done, to
the point, and entertaining video content is easier, better
understood and more fun.
