The world of digital marketing is an
ever-changing landscape. Ideas that were once considered outlandish
and far-fetched, like artificial intelligence, have become top
strategies for marketers everywhere.
To stay relevant and thrive,
marketing can't wither over time; it must be well maintained.
With the digital space rapidly evolving, you can't afford to
So, what does this mean exactly?
Here are five of the most
important digital marketing trends for 2020.
2020 is the year of personalized
messaging. 90 percent of consumers say they find personalized
marketing appealing, and 80 percent are more likely to do
business with a brand that offers personalized digital
Major companies are tailoring
their messages to their unique consumer behaviors. Companies
like Netflix, Starbucks and
Amazon are leading the pack. Heavily analyzing data like
consumer demographics, interests and behavior is key to making
this marketing trend work for your brand.
With the rise in viewership on
social video tools like Instagram TV, Facebook Watch, and even
Tik Tok, videos are powerful in 2020. In fact, video is 50 times
more likely to drive searches on a website than text. Simply
put, people love to be entertained.
With an obvious shift from desktop
to mobile, consumers don't want to read long-winded marketing
material anymore. When asked about how they would best like to
learn about a new product, 68 percent of consumers chose "short
video" over any other form of marketing. Watching well-done, to
the point, and entertaining video content is easier, better
understood and more fun.
An example of artificial
intelligence at work, chatbots have become one of the most
preferred channels for discussion today. Simply put, chatbots
are automated software that performs specific communication with
Nearly 1.4 billion people use
chatbots to communicate today, and an estimated 80 percent of
businesses are expected to use chatbots in 2020.
Artificial intelligence strategies
promote high engagement and quick responses to customers. With
customer service quality and efficiency significantly
improve. In a heavily polluted digital space, directly
corresponding with customers in a personal chatroom allows for
not only targeted messages, but stronger relationships.
With influencers and celebrities
popping up with their new podcasts right and left, the platform
has become a key player in the future of digital marketing. 104
million people in the US listen to podcasts at least once a
Podcasts provide a prime
opportunity to connect to niche markets through influencers. By
connecting to these niche markets, you're offering digital
marketing in a much less-polluted digital field. This allows for
more personalized content and more traffic to your brand.
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Smart Affiliate Trends.
Just as text has shifted to video,
traditional digital marketing tactics have shifted to
interactive. Some examples of powerful interactive tools are
quizzes and polls, 360-degree videos and augmented reality
91 percent of buyers are actively
looking for more interaction with the brands they support. By
including interactive content in your online marketing, your
consumers are highly engaged, and your brand stands out among
the masses. Interactive content influences consumer behavior and
harnesses the power of advanced technology available today.
Marketing Trends: Adopt Them Today
If you're a marketer, you know
that change is fundamental. To keep up with the dynamic digital
world, implement the digital marketing trends already being used
by competitors. There's no time to waste.
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