Blogging can be a sure source of
income not just in 2019 but also for years to come. When done right,
you can achieve success no matter the kind of industry you are in.
The journey to success may be tough, but there are certain tips and
tricks to navigate your way up.
Don’t you envy the bloggers who quit
their 8-5 jobs and are now working fulltime from home?
In fact, the most successful guys have
started numerous blogs to create numerous streams of income. Our
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Choose your blog
Are you an expert at a particular
subject? If you have mastered your craft, share your experience
online with people looking to expand their knowledge. There are many
great examples of blogging niches. Some relevant blogging ideas
are professional photography, tourism, and recipe writing. Simply
put, your blog should be geared toward solving people’s problems.
Whatever topic you choose, it has to
be relevant for people to want to spend money on. So many people
these days are interested in extreme sport and outdoor fun. This is
a niche whose time has come, and bloggers are making money off it.
Write great content
You may have the phrase “content is
king”. It means that great content is the key to attracting,
maintaining and engaging audiences online. This phrase applies to
blogging just as it does to all other aspects of digital marketing.
The information has to be relevant,
interesting, accurate and thought-provoking. Use images, videos and
infographics to sell your message. Strive to write and share
that is not found elsewhere in the internet, and success is
yours for the taking.
Monetise your blog
Well, this should go without saying,
but we cannot emphasise it enough. Monetising
your blog simply means
allowing search engines to place external content in your site. This
is usually advertisements for companies and brands.
Google AdSense is perhaps the best avenue for monetising blogs
The service offers pay per click (ppc)
advertisements where you are paid a certain amount when a person
clicks on an ad. Additionally, cost per impression (cpm)
advertisements pay you a certain fixed amount based on the number of
people who see an advertiser’s ad on your blog.
Apart from selling space to
advertising networks, you can also work with private individuals or
companies. This is especially true if your topic or niche appeals to
their clientele. Are you blogging about camping, mountain climbing
and other outdoor activity? Approach dealers of backpacking
equipment and accessories to advertise on your space.
Note that private companies and
individuals will only advertise with you only if your blog has many
active readers. As earlier mentioned, you will attract many people
if your blog is highly engaging and offers thrilling information.
products in your blog
Do not keep all your eggs in one
basket. Explore the sale of digital products to increase your
streams of income. EBooks are perhaps the best examples of digital
products. When a visitor downloads an eBook from your site, you earn
commissions from its owner.
Other examples of relevant digital
products are online trainings, courses and workshops. At the same
time, sell plugins, apps and themes that upgrade existing software
and tools. Whatever digital tool that you sell, ensure it adds real
value to the visitors of your blog.
Affiliate marketing is a separate channel of creating income
altogether. You essentially approach an advertiser who has a product
to sell online. They grant you a unique tracking code that helps you
both know when and if a customer made a purchase using your link.
Next, the advertiser commits to giving
you a small commission for each successful sale closed with a
customer from your blog. When you paste the affiliate link on your
blog, people will click on it to advance to the purchase page.
Promote your blog
There is no harm in spending a little
amount of money if you are assured it will bring returns at the end
of the month. In addition to posting your blog content on social
media. Consider promoting it for just a few dollars every month.
Facebook, Twitter, LinkedIn and
Google+ are among the
best social media sites that send users to websites and blogs.
Advertise here with great ads that people cannot help but click.
Monitor, tweak and re-evaluate your ROI. Ensure you are not spending
too much for little returns.
When you have gathered substantial
monthly visitors to your blog, compile a database of their emails.
Additionally, give them the option of subscribing to your blog’s
mailing list so they can receive prompt emails when you publish
iNet Ventures digital marketing experts to actualise this
Keeping your audiences continually
engaged will ensure that they return again and again. More
importantly, allow them to leave their comments at the end of each
new blog post. Read these comments to understand your readers’ needs
and set out to solve them.