DO keep the
business plan as short as possible without compromising the description
of your venture and its potential.
Venture investors are NOT patient readers.
your venture. Focus attention on one or two key products or services.
DON'T have unnamed, "mysterious" people on your
management team. A 'Mr. G. who is CFO of XYZ, Corp.' who will join your
DON'T describe technical products or manufacturing
processes with jargon that only an expert can understand.
estimate your sales on the basis of what you can or would like to
DON'T make ambiguous, vague or unsubstantiated
statements. Be precise about market size, rates, etc.
DO involve your management team in the preparation
of the business plan.
DO disclose any current or potential