How To Raise Venture Capital for Your Startup

Business Plan DOs and DON'Ts





As a venturepreneur, do you want to raise venture capital?

If yes, you must know how venture capital (VC) investors want to know, what are their investment criteria, and how they will read and evaluate your startup business plan.




A potential investor will initially spend less than 5 minutes with your plan.

Venture Planning Associates offer the following tips on how to write an investor-focused startup business plan.





① DO keep the business plan as short as possible without compromising the description of your venture and its potential. Venture investors are NOT patient readers.

② DON'T over-diversify your venture. Focus attention on one or two key products or services.

③ DON'T have unnamed, "mysterious" people on your management team. A 'Mr. G. who is CFO of XYZ, Corp.' who will join your company later.

④ DON'T describe technical products or manufacturing processes with jargon that only an expert can understand.

⑤ DON'T estimate your sales on the basis of what you can or would like to produce.

⑥ DON'T make ambiguous, unsubstantiated or vague statements. Be precise about market size, rates, etc.

⑦ DO involve your management team in the preparation of the business plan.

⑧ DO disclose any current or potential problems with your venture.





Startup Business Plan DOs and DON'Ts

Investor's Questions To Be Answered by the Business Plan

Step-by-Step To Raising Funds for Your Venture

Investor Pitch

6 Ws  ▪  Spotless Pitch  ▪  How To Deliver