Successful Startup

Venture Financing

Step-by-Step Guide


What is Venture Capital (VC)?


By: Venture Planning Associates  (VPA)

U.S. venture capital consulting firm



Venture Capital is long term equity capital invested in new or rapidly expanding enterprises, and is the lifeblood of disruptive innovative entrepreneurs venturepreneurs

Traditional debt financing is not always available to start-up and other emerging enterprises because they generally lack the collateral, track record, or earnings required to get a loan.

To properly evaluate your own project,
put yourself in the place of investors, who want to know the answers to these six simple questions.


VC Basics

Yin-Yang of Venture Financing

VC Funding

Stages of VC

Best Advice to Entrepreneurs

Alternatives to VC





Most entrepreneurs seek initial "seed" capital from family members or wealthy individual investors, often referred to as "business angels," who are willing to take the risk associated with start-ups. This informal venture capital community finances the vast majority of new enterprises and plays an invaluable role in the entrepreneurial process.

The most visible venture capital money comes from professionally managed venture capital firms. These firms are funded by an informal network of investors that include: pension funds, insurance companies, endowment funds, foundations, bank holding companies and their affiliates, corporations, wealthy individuals, foreign investors and the venture capital professionals. Venture capital professionals in this respect are the primary agents between capital sources and new enterprises.


Venture Investing

Business Angels

VC Firms

What Are the Venture Capitalists' Investment Criteria?

Private Placement

Venture Funding Round Chart

Example: VC Investment Process




Venture capital professionals are essentially managers of risk. They assess hundreds of business plans each year and invest in the most promising ventures, then become actively involved as strategic managers. They invest a combination of equity and expertise in several different ventures; usually in cooperation with other firms; to diversify the risk associated with venture investing. The returns realized by the venture capital process have attracted funds from institutional investors, and as a result the resources available to young growth companies have expanded significantly.

Venture capital was instrumental in the success of many high-growth startups.

Venture capital organizations are generally privately held partnerships or corporations that invest alongside management in young, rapidly growing or rapidly changing companies. They invest large quantities of long-term risk capital, usually seeking capital appreciation rather than cash repayment.


Venture Planning

Venture Map to Financing

Make the Best of the VC Obtained

Venture Planning Checklist

Customer Assessment

Venture Model

Financial Assessment

Venture Evaluation and Reality Check

Dealing with Banks





Today venture capital professionals and their portfolio companies are located throughout the world. Unlike other financial intermediaries, venture capital professionals add value to their investments by actively participating in the management of their portfolio companies. They function in a dual capacity as financial partner and strategic adviser, providing the entrepreneur risk capital to fund the venture's growth and expert business counsel to ensure the enterprise's survival and competitive positioning in the marketplace.

Venture capital professionals come from all walks of life:  former corporate managers, CEOs, investment consultants, engineers, scientists, entrepreneurs who have launched ventures of their own.

These individuals provide an important source of expertise for the emerging companies they finance. They know individuals in banks and brokerage firms, attorneys, accountants, and others needed to help new companies succeed.

The balance of talents in the close relationship between entrepreneur and venture capital professional has been a crucial element in the success of emerging ventures.



Achieve Beyond Aspirations

Reduce Risks

VC Investor Pitch




Spotless Pitch

8 Issues in 8 Minutes

How To Deliver Your Pitch

Private Placement

Private Placement Memorandum







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