Venture Financing

VC Investor Pitch


Writing That Spotless Startup Pitch
to Attract Investors

Estelle Liotard




So, you have a brilliant business idea for a startup, and you're convinced it's going to be a huge success. Good for you. Unfortunately, this is only the beginning of your journey. A business idea in itself is just a precondition for starting a successful new business. The truth is, you'll need investors to help you launch this idea.

But, you shouldn't despair. In order to attract investors and have them believe in your startup idea as much as you do, you'll just need to write a spotless startup pitch. If you're not sure what it is or how to write it, just keep reading.

Here's everything you need to know to write a winning startup pitch to attract investors.

● What is a Startup Pitch?

Before we get to the writing advice, let's take a step back and try and understand what a startup pitch is. Letís put it simply:

- a startup pitch is a written document that explains all the important aspects of a business idea to potential investors.

That means that you'll use your startup pitch to:

- explain your idea

- show why itís a potential success

- explain why you need the funds

- inspire investors to consider investing

You could submit it in written form or get an opportunity to present it to investors in person.

A startup pitch is supposed to explain, provide data and facts, and eventually get the investors to develop an interest in your business idea.

● How to Write a Spotless Startup Pitch?

To write a spotless startup pitch to attract investors, you'll need to cover all the important aspects of your startup idea. Below, you'll find our guide for each of the segments your startup pitch should cover and the style of writing you should apply.

Here's what you need to know.

1. Opening Overview

The first lines of your startup pitch can either make you or break you. The investors are reading dozens of these pitches weekly and need something to truly grab their attention.

Use your opening overview to share the most interesting facts of your startup. Make it personal and unique.

Tell them:

- who you are

- whatís the idea behind the startup

- whatís your vision of success

You need to let them know what your vision is immediately and have them on the edge of their seats for the rest of the presentation.

2. Show Your Drive

Investors donít want to invest their money in someone who doesnít believe in themselves. Thatís why you need to show your drive.

That means you have to mention:

- your determination to succeed

- your readiness to work hard

- your passion for this idea

Make sure the investors feel this energy in every line that you're writing. In case you need help adjusting your writing, you can check out Essay Assistant. They can rewrite and edit your pitch to make it perfect.

3. Show the Need For Your Startup

Your business idea needs to be backed up with facts and data. The most important thing to share is what is the need for this business.

You have to show and define:

- the existing problem on the market

- the target audience experiencing it

- the gap on the market

- your idea on how to approach and solve this problem

- your idea of achieving market leadership

The investors need to see that thereís a need for such a startup, so make sure you present the numbers the right way.

4. Explain the Product or Service

Once you introduce the need for your startup, youíll need to elaborate more on the product or service youíre offering. If itís a product, you should let the investors experience it firsthand on the presentation.

If it's a service, you could:

- tell a story about potential customers

- explain how it would work

- explain how itís different from similar existing offers on the market

- show why youíre different from your competitors

Help the investors imagine what you're talking about and make sure they have a clear idea of your startup vision.

5. Deal With the Finances

Even though your business idea is brilliant, investors wonít consider investing in it unless you talk finances with them. They need to know:

- how much money you need

- how you plan on spending it

- what equipment you need

- how many people will you hire on your team

- what expenses can you expect

- what will be the return on investment

Your investors need to see that youíve got this side of the story figured out as well. That will give you the credibility and professionalism note that they want to see.

6. Keep it Short

Potential investors don't have the time or the focus to listen to a 30-minute long pitch from a complete stranger. Plus, everything you need to say can fit into a 15-minute long presentation.

That means that you have to make your pitch:

- concise

- informative

- short

- entertaining

If you decide on a long introduction, followed by an elaborate speech about your ideas, wishes, and potential, you'll lose them before you begin. So, make sure your pitch is packed with information they'll care about, presented clearly and concisely.

Luckily, you can get help with this from online services that deal with custom essay writing on any topic ( → Example). Also, you could use Thesaurus to adjust your vocabulary and Canva to improve the visual aspect of your pitch.

Final Thoughts

Writing a startup pitch means presenting your business idea wisely. All you need to do is gather the information and data you want to present and follow the guide weíve provided above.

Hopefully, our tips will help you write a spotless startup pitch and succeed in finding the investors for launching your new business.

Authorís Bio

Estelle Liotard is a content writer and editor with years of experience working for marketing and content strategy teams. She currently manages her remote content writing team and blogs about the tips and secrets of a successful online presence. She's also a skilled proofreader.

How to Write an Inspiring Team Vision Statement


Venture Financing


VC Investor Pitch


8 Issues

How To Deliver


 IG Air pitch

Innompic Pitch

Innompic Games


KoRe 10 Advices

8-fold Noble Path

Would-Be Entrepreneur


Venture Marketer

Venture Management 


10 Keys

Business Plan

Venture Model

Stronger Business Design


Venturepreneurial Team

How To Market Radical Innovations

Venture Map to Financing

Venture Valuation




Vadim Koelnikov personal logo

Smart & Fast

Innovative Entrepreneur











Vadim Kotelnikov advice quotes

Give innovative entrepreneurs a venture capital fund, and you'll feed few of them for a while. Give innovative entrepreneurs Innompic Games, and you'll feed all of them for centuries ahead!

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon