Why  to do it: problem addressed; opportunity pursued

Why you: passion; sustainable competitive advantage


Solution: product / service / technology

The Ask: how much you need; what for; for how long


Market: market opportunity; size

Competition: direct and indirect competitors


Internal: company overview; location; founders, management team

External: investors; traction; testimonials


Milestones: completed, current, future  >>>

Revenues: break even point; investor exit options


Business Model Download PowerPoint presentation, pdf e-book: commercialization, strategies; revenue model

Marketing Plan: marketing strategies, competitive differentiation






Company Overview

Your company overview page should grab the reader and convince them that your company has a tremendous opportunity to grow very big.

7 Routes to High Profits Download PowerPoint presentation, pdf e-book

Summarize in 4-6 bullet points your business: vision and mission; what problem it solves, the experience of the management team , and any key traction already established.


Don't try to explain how the technology works, just talk about what the technology is used for and its competitive advantage.

Keep in mind that venture capitalists are interested in the investment promise of your business -- not the technology.


Convince the prospective VC investors of why the market opportunity is huge, but donít exaggerate.


Describe both direct and indirect competition realistically, without underestimating or belittling it. Explain how you are going to stand out from the competition.

Benefit from Your Competitors




How To Deliver You Pitch


Before the Meeting

Send your pitch deck in a PDF format to prospective investors in advance of a meeting.

Coaching by Example: IG Air


Tell ─ enthusiastically! ─ a compelling, memorable, and interesting story  that inspires change and shows your passion Download PowerPoint presentation, pdf e-book for the business, venturepreneurial skills Download PowerPoint presentation, pdf e-book and preparedness to win... More




Would-Be Entrepreneur

High-Growth Startup

Venture Financing

Entrepreneur Download PowerPoint presentation, pdf e-book  >>  6+6 Drivers

Disruptive Innopreneur  >>  8 +8 Habits

How To Discover Opportunities

11 Keys To a Good First Venture    Reality Check

Be a Negative Optimist    SWOT Analysis

Venture Planning  >>  Checklist  >>  Venture Evaluation

10 Keys to Success  >>  Innovation Football

Startup Business Plan

Capital Formation Process    Business Model

Venturepreneur  >>  Venture Leader

Venture Marketer   Venturepreneurial Team

Brand Attributes 

  Venture Financing Funnel Download PowerPoint presentation, pdf e-book

Preparing Your Venture Proposal  >>  Evaluation

Venture Presentation   >>  8 Issues in 8 Minutes

Key Documents To Be Prepared

VC Basics    How Investors Read a Business Plan

Opportunity Selection by Investors  >>  Criteria