New Experimental Approach

for the Era of Rampant Change and Increasing Complexity




Entrepreneurial simulation game
can strengthen key parts of the business case of an innovation project, especially a radical innovation project, significantly.

Examples  >>  NPD Co.    Mars

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Strategic Simulation Games and Game Theory

Strategic simulation games help you obtain insights into the way players in a market interact in specific circumstances and anticipate opponents' moves. Simulation games help you prepare surprise moves, develop market leadership strategies, innovation strategies,  especially venture strategiesmanage an innovation project. and create a new market niche / Blue Ocean niche.  >>>

Game theory is most beneficial in obtaining insights into the way players in a market interact in specific circumstances. Such an approach can not only help participants learn the right way to play but to understand competitor behavior and what is likely to happen if they alter the rules. Game theory has greatly expanded the scope of analysis for business strategy, sharpening corporate competitiveness and advancing policy.




War Games & Corporate Strategy Development

Competitive war games can help you simulate the competitive environment, uncover hidden vulnerabilities, and make critical changes that produce a more complete and effective competitive corporate strategy. While preparing your strategic plan, your need to consider competitors' moves as well as competitors' reactions to your own moves before committing to a specific strategy...More