Competitive Differentiation
How To Stand Out from the Competition in the Mind of Your Prospects
Vadim Kotelnikov
→ Differentiation Strategies
Differentiation >> Ideas ‖ 4 Steps
Radical Innovation >> 3 Levels
Stand Out from the Competition >> 3 Strategies
Fast to Market ● Advices for Seth Godin
Why Google+ lost competition to Facebook
Belated start, weak competitive differentiation strategy.
Having started too late, Google+ pursued a 'me-too' strategy instead of creating radically innovative and much higher user value.
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→ Surprise To Win: 3 Strategies → Virtuoso Marketing
White Marketing ● Positioning >> 10 Tips Differentiating With Different Types of People
Differentiating With Different Types of People
Love Your Customers >> Innovation is Love
Customer Service as a Powerful Differentiator
To break through to a highly competitive market, you have to offer something different, something that nobody else is selling.
Akio Morita Sony
Sony
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