22 Immutable Laws of Marketing   Marketing is a Battle of Perceptions   Al Ries Jack Trout      Marketing is not a battle of products, it's a battle of perceptions; and sometimes it's better to be first in the mind than to be first in the marketplace. 6 Blind Men and an Elephant 4 NLP Perceptual Positions An ounce of image is worth a pound of performance. David Lee Roth for Trainers Customer Success 360       Marketing is a battle of perceptions, not products, and so the mind takes preference over the marketplace. All truth is relative – people believe what they want to believe. What people perceive to be true that is the truth. The task of marketers is to establish or change consumer perceptions, because if they don't they will not win the battle. Great ideas or products are one thing; getting them into the minds of others is another. And once a mind is made up, then it is difficult to change it. Once perceptions are established, people's minds don't change fast.   Market Leadership Customer Focus Empathize Be a Helper Customer Service as a Differentiator Customer Loyalty Innompic Peace Prize Positioned     Differentiation Strategy The reason why there are winners in markets is not because of product superiority – products, services, technologies and processes can be copied by your competitors. →  Innompic Games Differentiated Attributes don't make winners, perceptions do. It's what people think that counts, not what researchers say. Study how perceptions are formed in the mind and focus your marketing programs on them. Positioning of your brand is important.  >>> →  World's #1 Peace Prize  >>  Positioned   Leadership Category Ladder Duality Differentiation Competitive Differentiation Positioning Essence Brand Positioning   for Trainers Customer Success 360       Selling is Problem Solving  ▪  Sell Benefits   ▪  Selling by Serving