The Greatest Benefit of Market Leadership

The market leader is dominant in its industry and has substantial market share.

A perceived market leader attracts around 4 times more customers then #2 does just because people prefer to buy from #1.

Options Available
To Market Leaders

❶  Creating New Market Niches

❷  Expanding Your Existing Market

❸  Protecting Your Existing Market Share

①  Sense of mission

②  Focus on innovation

③  Operational excellence

If you want to lead the market, you must be the industry leader in establishing an innovation-friendly organization, developing new business models and new products or services.

You must create competitive disruption and be on the cutting edge of new technologies and innovative business processes.  >>>

What Does It Take To Become a Market Leader?

If you want to become a market leader, being just excellent is not enough. You must also be remarkable, admired, and rememberable.

Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated.

Love Your Customer

Love for customers is the springhead of the cascade of innovations and the river of revenues.  >>>

 Love for customers attracts customers and differentiates you in their eyes from the less loving competitors.