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Play a Film Director:
break the world down into scenes and become expert at watching
people, especially
enthusiasts, perform even the smallest tasks. Taking on the
→
perspective
of a film director and watching events outside your
normal sphere can heighten your
observation skills. |
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Hold an Open House periodically to
spread the best disciplines of your company far and wide. Keep it
casual. Encourage comments and ideas. Combine it with some food to
get people talking. |
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Inspire Advocates:
mental
diversity is very important – you need individuals who
celebrate different viewpoints. They
will make you more conscious of critical constituencies and
considerations in every new
→
project. |
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Hire Outsiders:
fresh blood
invigorates a company and introduces new ideas. Hire a
diverse group of individuals and people just slightly
off
center, and you'll be pleasantly surprised. |
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Change Hats: when you start a
new
project, work up compelling characters to represent some possible
users of your new products or services. Sketch them, give them
names, families and background
stories.
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