Make adjustment to the wind
if you want your message to hit the target. |
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Perceptions Rule
How we generate information about the world is
perceiving.
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Cultural Differences
When new information is compatible with your
knowledge structures it is accepted. When it does not mesh with your
beliefs, past experience or pre-conceived ideas it is distorted,
receives little consideration or is ignored altogether.
So, if you wish your message to hit the target,
make adjustment to the wind.
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Understand
EGA of Your Audience
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4 NLP Perceptual Positions
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Keep in mind that your
opinion is nothing but your perception; your expressed
opinion is nothing but a confession of your character. |
VadiK |
Inventor
Author
Founder
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Cognitive Dissonance
In the
field of psychology, cognitive dissonance is the perception of contradictory
information. |
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Business Is All
About Perceptions
"To
gain customer insights, we must understand that
we are prisoners of what we know
and what we
believe." ~
Mohanbir Sawhney
Business –
→
decision making,
→
communication,
→
negotiation,
→
leadership,
→
teamwork,
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motivation,
→
value innovation,
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differentiation,
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marketing, etc. – is all about perceptions.
The essence of
leading,
→
managing and
→
selling is coming to grips with people's
perceptions.
"Perception is all there is..." says Tom
Peters. "There is only one perceived reality, the way each of us
chooses to perceive a communication, the value of a service, the value of a
particular product feature, the quality of a product."
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Selective Perceptions
Most of your judgments result from decisional
shortcuts you use to generate solutions that are good enough most of the
time. Your
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subconscious
mind
scans your environment and selects what it deems may be important for you to
notice. When you perceive a situation that looks familiar to you, your
past experience causes you to see the event in terms of what you expect...
More
Young Women or Old Woman?
This example is often used by educators when
they talk about
selective perceptions...
More
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How To
Solve People Problems
Connecting with Senses
People have three basic methods of perceiving
the world around them:
Individuals have
different preferred ways of thinking and communicating their experiences
– some express themselves in pictures, others talk about how things sound to
them, and others speak about how things feel. If you want to connect with
your target customers, you have to
figure out which sense they
favor...
More
Idea Evaluation: 4x2 Perceptual Positions
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Smart & Fast
Decision Maker
Perceptual positions
can help you gain new understanding through seeing things from different
perspectives...
More
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References:
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"Thinking Outside the Comfort Zone," Jerry Sentell
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"Selling with NLP," Kerry L. Johnson
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"Making Better Business Decisions," Steve W. Williams
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"Driving Customer Equity," Rust, Roland T., Zeithaml,
Valarie A. & Lemon, Katherine E.
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"A Passion for Excellence: The Leadership Difference," Tom
Peters and Nancy Austin
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