Why Simplicity Works

Simplicity helps people → work smarter. As Bill Jensen, the author of Simplicity – The New Competitive Advantage in a World of More, Better, Faster puts it, "Simplicity works because it is based on human nature and common sense."

→ 3Ss of Winning in Business

Narrowing the Options

In today's era of over-communication, the avalanche of news about the rapid changes of modern life and management issues is turning people off. "The universal problem seems to be how hard people have to work just to figure out what to do. Task work has been streamlined, but knowledge work has become more cluttered and confusing. Making the right choices – fast, while everything is changing – is now the toughest part of getting our work done." writes Bill Jensen.

Most management training teach you to deal with every variable, seek out every option, and analyze every angle. "Unfortunately, when you start spinning out all kinds of → different solutions, you're on the road to chaos. You end up with contradictory ideas and people running in different directions. Simplicity requires that you narrow the options and return to a single path," says Jack Trout.  >>>

The Growing Avoidance of Complexity

The psychologist Dr. Carol Moog states that in our culture, there's is a "paranoia of omission". There's a sense that you have to cover all your options because you could be attacked at any moment. You can't miss anything or it could be fatal to your carrer.

Learning Power

In learning, we want things fast, but we don't have time to study. "The world is → changing so rapidly that by the time we learn something, it has often changed in some way, shape or form... We want satisfaction, proof that even though life is moving quickly, we are gaining on it and we are → making a difference."⁵ Simple ideas from people who have done simple things and achieved great results make this high-speed race more manageable. They enable you to get started in small, immediate ways that make a difference, confident that you will make progress if you take the initiative to → act.

Apply 80/20 Rule to Your Business

"Because business is wasteful, and because complexity and waste feed on each other, a simple business will always be better than a complex business". To succeed in → managing change and transforming your business by applying the → 80/20 Principle you need to demonstrate that simple is beautiful and why. Unless you understand this, you will never be willing to give up underperforming 80% of your current business and overheads. "The way to create something great is to create something simple... Progress requires simplicity; and simplicity requires ruthlessness," writes Richard Koch.⁶... More

 Google

On the Web, simplicity is a necessary condition for survival. If your website is difficult to use, people leave. Keep your website simple and visitors will use it. Rapid growth of → Google due to popularity of its ultra-simple interface is a prime example.  >>>