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To start with, keep in
mind that every time a social-networker logs in,
over 3,000 posts and
stories are
competing for
s/his attention.
Over the past years, all
major
social networks – except
INNOMPICS
–
have re-engineered their
platforms to reward paid promotions and suppress organic
content. |
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Social Media Age: New
7 Success Mantras
'Like' to be 'liked'... People is business...
Create waves...
More
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Customer Value Creation International (CVCI) is a nonprofit devoted to the advancement of companies and
organizations to transform their organizations and have a customer centric
management practices by
creating value for their customers.
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In
CVCI Digital Strategy, the role of social media cannot be ignored in terms of driving awareness
at a scale that is unachievable through other more traditional marketing
mediums. It also has a significant role and impact on search engine
rankings and the ability to drive traffic to the
CVCI website. However,
to succeed with a B2B social media marketing does require commitment and
a clear strategy to ensure it is both manageable and effective at
fulfilling its potential. This strategy will include specific social
media strategy objectives based on number of followers, likes, shares
etc.
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The initial consideration is in terms of which social media sites to
include as part of the overall CVCI social media strategy. A
consideration of the respective benefits of various social media
channels and
social networks is given below;
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Linkedin
90 percent of B2B marketing professionals
distribute content on Linkedin
Tactics:
Develop a branded LinkedIn CVCI company page.
Use image uploads to increase visual impact of the Linkedin page
Post CVCI updates, including links to
blog posts, press
releases, events, awards and other news.
Ask CVCI members to share what is posted on the CVCI page with their
connections. |
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Twitter
85% of B2B marketing professionals
distribute
content on Twitter.
Tactics:
Requires a CVCI twitter account under a relevant name and a
branded twitter page.
Post updates about CVCI and share content & links to content specific or
related to Customer Value Creation that you and others create that will
help your target audience, clients and customers.
Define a list of preferred hashtags for CVCI content aimed at making it
easier for CVCI content to be found and filtered on Twitter
Active sharing and “favouriting” of sourced content from influencers and
CVCI membership base should be a daily activity where that content is
relevant to the CVCI core interests |
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Slideshare
An advantage of using Slideshare is that you don’t need to be accepted
as a friend of connection to see content so is a more open source
approach to social media.
Tactics:
Post slide decks about CVCI and content from
presentations at
workshop events etc.
Where relevant, it is useful to add a narrative to the slides to
ensure viewers get the best understanding about slide content and
the messages being delivered.
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Facebook
Though considered a lower priority social media platform for B2B,
Facebook should not be ignored as part of the overall social media
strategy. It should be seen as complementary to other social media
platforms but ideally serve a distinct purpose. A
Facebook site for CVCI could
be used as an effective tool to show a more human side of CVCI with
content being more about CVCI as an organization than as a means to
promote and distribute blog links, whitepapers etc.
Tactics:
Creation of a
branded
CVCI FB
Suggested content: Updates on new members, events, speeches,
information on advisory board, their home cities etc.
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Youtube
YouTube is a leading social networks for
publishing video content and B2B marketing.
Tactics:
Use of Youtube for CVCI videos, interviews,
best practice,
event coverage
Recommendation would be to create a Customer Value Creation channel
Embed the CVCI video content on the CVCI website or landing page.
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