social media being one of the most promising markets, lots of
people now want to learn how to create a social media website.
Though the competition in this segment may seem quite intimidating,
the rapid development of technology makes it possible for more
entrepreneurs to find their place in the sun.
The reasons behind oneís striving to
build a social media website vary from person to person. Some people
create social media apps to practice their programming or web design
skills, some want to promote their business using their own social
media, while others dream of turning their website into a
remunerative venture that wonít be inferior to famous
in terms of its popularity, profitability, and overall potential.
There are also the enthusiasts, who just want to reach people
sharing similar interests, careers, or hobbies through their own
social networking sites. Regardless of the motives underlying your
decision to start up a social media platform, you want to ensure
your startup is a success. Though thereís no universal recipe to
success, you can take advantage of some standard recommendations
that can help you make your own social network platform.
Offer Something New.
Solve the Problem
One of the most common mistakes lots
of beginner developers make is fail to ascertain the uniqueness and
originality of the product theyíre about to create. Make no mistake,
the world doesnít need another networking website like Facebook,
Reddit, or Instagram. What it does need is something fresh and
original, something that can solve the existing problem. So before
trying to figure out
how to build a social network website from scratch, first think
about what problems your product can help people solve. Itís
necessary that you find a problem that you know exists or better yet
youíve experienced it firsthand. Ideally, this should be a niche
area youíre truly passionate about, as this is going to be something
that you want to be able to do in day out for the foreseeable
Letís use an example. Youíre
interested in protecting our shared environment for future
generations. You know that the huge environmental issue is waste,
both landfill and recyclable for various reasons. So the problem
youíd like your
new social media application or platform to solve is decreasing
waste or raise environmental awareness among people with the help of
like-minded people making up your audience. Your app or website can
go a long way in promoting eco-mindfulness and sustainability. You
can use your creation to help users in identifying local illegal
dumpsites and eliminating them. On your site, like-minded people may
share their opinion on how to improve ecology or reduce our
ecological footprint on the planet.
Choose the Type of
So, youíve found your idea and
validated it through meticulous research. Youíve got off to a good
start! Next, you need to figure out what type of social media youíll
be most comfortable with. But letís take a look at different types
of social networking sites first.
● Social networking sites
(e.g., Facebook, LinkedIn, and Twitter). The primary goal of social
networking sites is to help people establish connections with other
people or brands. Social networking resources make it possible to
share thoughts, opinions, and personal experiences. The ability to
upload photos, images, and videos is inarguably the most valued
feature in such sites, which allows people not only to stay in touch
but also open their private life to public.
● Social review sites (e.g.,
TripAdvisor, Angieís List, and
websites aim to help users form their opinion about certain products
or services and make buying decisions based on other customersí
reviews and feedback.
● Discussion Forums (e.g.,
and Digg). Discussion forums facilitate discussions and help users
maintain a dialogue. People use these online resources to share
opinions, discuss news, find information, and ask for advice.
● Social shopping networks
Fancy, and Polyvore). Social shopping platforms are designed to
assist people in reaching and following brands, spotting trends, and
buying services and products.
Based on your own preferences and
interests, you can make a social media website that will bring
together environmental activists, art collectors, eager to purchase
exquisite vintage figurines, or shopaholics searching for designer
clothes. Or you may want to start a social network that will
facilitate the flow of philosophical ideas or the spread of public
knowledge and will surpass the success of such popular discussion
forums as Reddit or Stack Flow.
Be passionate about what youíre doing
and employ your creativity. All this will help you pick the right
type of social media and make your venture a success.
Define Core Features
Building a social network from scratch
isnít an easy undertaking. You need to figure out what tools and
social components you need add to your website to meet the needs and
wants of your audience. Therefore, we recommend that you enlist the
support of professional web developers and designers that know how
to build a social media website that will attract a loyal fan base
in the shortest possible time.
Think of the features that will
facilitate interaction and ease connectivity when developing your
site. Among the common options that are rightly considered
must-haves for any social media platform are discussion forums,
chats, photo and video sharing, status updates, integration with
other social networking sites, user support, and security.
Furthermore, you need to provide your users with seamless navigation
tools and user-friendly interface. You app or site will benefit
greatly from the features allowing users to customize their profiles
and give live updates on whatís on their mind or what theyíre doing.
Consider offering special fonts, symbols, smileys, emojis, and
filters that will help users express themselves and stand out from
Another part of the entire website
building process that is often overlooked is
SEO. This has to do with how high your social media site will
show up in Google results. To give your site the best shot at
success, start thinking about Google before your start creating your
site. Itís important that you identify and use relevant key phrases
throughout your website and online advertising channels youíre using
to promote your site. Google will soon spot these words and place
your site in the relevant search results. As a result, more people
will discover your website and start using it.
Before Creating a Website
One of the biggest myths in ecommerce
and in any business really is the idea that ďif you build it they
will come.Ē So creating a website and waiting for users isnít the
right way to go about it. We suggest that you start promoting your
social media website through another social media website. Try
Instagram, which is by far the most powerful marketing platform
where you can build an audience for free or with the minimal budget
I you use techniques like shoutouts or Instagram influences. So
determine the type of followers you want to attract to your website
and start reaching to them. You want your content to be relevant and
valuable to your target audience. Also, you need to
collaborate with influencers or other accounts in your niche for
shoutouts. Donít forget to post consistently. Thus, youíll be able
to amass a greater following sooner and get more people to start
using your social networking site.