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Create Greater Value
Online
If it
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creates value for customers,
it creates value for your business, and vice versa. The
higher value you create for others both online and offline, the
more people visit your
website.
If you want to create valuable content, understand
needs of your target audience and make your content insightful,
inspiring,
engaging,
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energizing and/or entertaining for them.
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If you are a
development organization, don't focus on providing information
about the events you've organized,
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focus
on creating an online content that helps
people and organizations grow.
If you want to create a valuable
e-group in a
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social media, lead discussions on topics that can benefit your community,
help the group members shine and network with other professionals...
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Build
Customer-focused
Website
Learn from others. Study what
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your competitors and non-competitors do and write down
the things you like most about their approach,
design, content, and tools...
More
Create Valuable
Content
Today, it’s better to
concentrate on inbound marketing, by producing valuable, engaging
content designed for a specific audience.
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Customer value
can be delivered in a variety of
formats, including
exciting contests, e-newsletters, white papers, e-books, infographics,
emfographics,
success stories,
case studies, how-to guides,
tips, question and answer articles, etc.
Use images and
multimedia to support your message, but don’t overdo it. White
spaces are also important in communications...
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Engage Visitors
Online customer engagement is
a new trend.
Corporate website, discussion forums or blogs, for example, are spaces where people
can communicate and socialize in ways that cannot be replicated by any offline
interactive medium...
More
Online Business Models
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