→ Internet Business Models

Internet, e-commerce, contextual advertising, social networks, mobile banking and numerous other e-innovations gave rise to new kinds of business models as well as reinvented old tried-and-true → models.

Internet business models continue to evolve. New interesting variations keep emerging. Your firm may combine several different models as part of its overall Internet business strategy... More

→ Modern IT-powered Value Chain

Internet Marketing Strategies

Develop your brand attributes – your brand name, slogan, trademark, logo, image and letterhead – before communicating with your market. Create and continuously express your corporate → vision, mission, slogan and → values through relevant online channels. Deliver crisp communications supporting your corporate vision and mission.

Develop, implement and keep updating your online marketing strategies. They should include development of a customer-focused website, search engine optimization (SEO), content marketing and amplification, social media marketing, and influencer strategy.

→ Social Media Marketing: 10 Tips

Focus on satisfying needs of your target audience – describe → benefits, provide → solutions to problems, present → opportunities... More

Deliver Great Value To Your Target Audience

Today, people don’t want to be just informed, they want to participate, socialize, exchange views and shine. So give them what they want. Social media, for instance, is a great way to establish your brand. Just don’t push it, deliver the value your brand is associated with.

If you sell something online, create a well-crafted landing page design: highlight your unique selling proposition (USP) and then focus everything on one primary call to action (CTA).