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Why Idea Management?
All businesses are created first by ideas. Then
once you're in business you need ideas for
design, engineering,
→
radical improvement,
manufacturing,
→
marketing,
advertising,
→
problem solving
 ,
customer retention, etc.
The difference between success or failure in business could be just one
idea.
>>>
Unfortunately, many corporations have limited resources, funds, and time to give
creative dreamers
sufficient power to
produce
breakthrough ideas, while other
companies are not short on new ideas, but they are short on ways to
assess,
screen, prioritize,
leverage and
execute those new ideas.
Disciplined and
well managed creativity breeds successful
idea
generation and
cross-pollination. Idea management system and processes can help
your company make innovation a discipline.
They can help make the hunt for new possibilities each and every
department's business, as well as
involve broader and more enthusiastic
participation among managers and employees.
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