Provide strategic direction. Create strategic intent, set → stretch goals, emphasize a misfit between the current state and corporate aspirations, actively encourage the quest for new opportunities, and create and sustain strategic momentum for radical innovation.

❸  Encourage 

❹  Liberate

→ Create an atmosphere where people are confident that how far and fast they move is constrained only by the limits of their → entrepreneurial creativity and drive and by their standards of personal excellence.

As business today is about passion and winning and creating new things, fun must be a big element in the business strategy.  >>>

Accidental discoveries are triggered by chaos and contradictions, rather than by order and logic.

❽  Provide guidelines and the reception area

Establish → guiding principles for quick evaluation of a proposed new course of action and develop a receiving capacity for innovation so that → creative people have a place to go with their radical ideas.

❾  Encourage experimentation

Let people → experiment with their ideas, allow the freedom to fail and try again – more intelligently.  >>>

❿  Institutionalize Innovation

Establish an innovation system for getting radical innovations out of the lab and into commercialization projects.