10
Brainstorming Rules
-
Set
directions.
Describe the situation and
define the
→
problem.
Help people to understand the problem to be solved and clarify the
objectives.
Focus on productive objectives and keep group on
track.
→
Problem Solving Strategies:
4 Levels
-
Stay focused.
Keep the group focused on the task at
hand. Don’t let Idea sessions dissolve into wandering. When
unrelated topics come up, put them on a special list to be discussed
another time.
>>> -
Involve everyone.
Encourage everyone to contribute. Control dominating participants.
Celebrate
diversity. Use various techniques to draw ideas from
group.
→
Solving People Problems
-
Encourage
outside-the-box thinking.
Challenge
assumptions.
Be creative.
Go crazy. The wilder the ideas the better. Sometimes the wildest ideas lead to great ones. Step out of your shoes to surface new insights.
("What if you were a cat, or a film scenario writer – how would you
solve the problem?"). Encourage
active listening.
→
Creative Problem Solving
→
Turn Problems to Opportunities:
6 Tips
-
Look for the overlooked obvious –
the obvious
solution is sometimes the best.
-
Encourage cross-fertilization.
Build on each other. Let others' ideas take you somewhere else.
Combine,
→
synergize,
and improve upon ideas.
-
Suspend judgment.
No ideas are bad ideas.
All
ideas are good ideas. (Actually, a minority opinion offered during
group decision making often stimulates more
innovative solutions to a problem).
-
Allow repetitions. At different
moments you see with different eyes. During discussion afterwards
the duplicate ideas you may find them different or they may trigger
a different response at a different time.
-
Don't
stop and discuss.
Go for quantity, not
quality. Keep the momentum going.
-
Record and display each
idea.
Make sure each idea is
complete – don't use one-word
descriptions to avoid misunderstanding. Don't edit.
Post-Brainstorming Rapid Evaluation of Ideas
Gold Coin Cards
The quickest team-based way of evaluation
of ideas generated during a brainstorming session is to use
Gold Coin cards.
Initially, I
invented the
two-phase "Garden"
and "Kitchen"
brainstorming model and Gold Cards for rapid selection of the best idea
for
Innompic Games
where teams have just 10 minutes for brainstorming a
great creative solution. Now, Gold Coin cards are used internationally
anywhere where rapid selection of the best idea by a group is required.
In particular, Gold Coin cards are used during
INNOBALL
entrepreneurial simulation games both for training purposes and to make
a real
radically
innovative project a great
strategic success.
80/20 Principle and 4x2
Perceptual Positions
Use
fast idea evaluation techniques
such as
→
80/20 Principle
and
perceptual positions
to select the best
ideas.
Look through your list of
ideas and circle the 20% that will yield 80% of the results you are
looking for. Encourage
full-spectrum thinking.
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Brainstorming
How To Run a Brainstorming
Session
Brainstorming Techniques
Manage Collective Tacit and Explicit Knowledge
Innopreneurial Games
BIG: IT-powered Brainstorming for SMEs
Thought Leader
Extraordinary Thinker
Think Differently
KoRe 10 Innovative Thinking Tools
3Bs of Strategic Creativity
Challenging Assumptions
KoRe 10 Tips >>
6 Sloane's Tips
"Why?" and "What If?" Questions
Tips for Taking a Different Point of View
Be-Different Success Stories
Assumptions Quotes
Idea Management
→
Kaizen Mindset
Managing Creativity
Loose-Tight Leadership
Techniques for Fast Idea Evaluation
Weighted Criteria
Six Thinking Hats
Creative Problem Solving (CPS)
4 Levels of Problem Solving
6-Step Creative Problem Solving Process
How To Turn Problems To Opportunities
Questions for CPS
●
Searching
Questions
Lateral Thinking
Thinking Outside the Box
Systems Thinking
●
Systemic Thinking
Reframing
Thinking Outside-In
Making Big Changes
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