VadiK teachings Vadim Kotelnikov

Curiosity Marketing

Definition ▪ Strategies ▪ Hints ▪ Examples

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 
Curiosity Marketing  

Curiosity marketing sparks people’s interest and inspires word-of-mouth (WoM) marketing.

It increases brand awareness by intriguing strangers to ask about your products and learn more about your brand.

Curiosity marketing helps also create new trends.

  

 

 
 

Creating New Customer Wants

Curiosity marketing is a method for disruptive entrepreneurs, value innovators, trend setters, and creative marketers to intrigue the general public – especially enthusiast buyers – to learn more about their brand, products and/or services and turn curious minds into potential customers.

  

Marketing Rainbow

Virtuoso Marketing

Creative Marketing

Buzz Marketing

Icebreaker Marketing

  

 

 
 

Be Different

You must be clearly different to stand out from others if you wish to have a chance to arouse curiosity of your prospects. Don’t copy what other successful marketers do – learn from them and create your authentic and unique headlines, marketing messages, and/or creative marketing campaigns that what would grab attention of your prospects. Pique and peak prospects’ curiosity before leading them to ‘Buy now!’ button.

 

Elevator Pitch: APEP Structure

How To Start a Written Pitch

Differentiation

Competitive Differentiation

Surprise to Win

  

 
 

Winning Loyal Customers

Curiosity marketing a psychological tool that helps also forge relationships with customers. Curiosity marketing helps you get people’s attention, maintain it, and engage with them. Market your brand as a serial value innovator to keep your enthusiast customers curious and wondering “What’s next?”

 

 
 

A little bit of mystery also keeps your audience interested in your brand and/or your content.

  

Attractive Headline

  

 
 

Some Ways To Evoke Curiosity

To evoke curiosity, you can utilize principles such as futuring, novelty, opportunity, partial exposure, complexity, uncertainty, danger, and conflict. Providing hints or metaphoric answers rather than complete information can stimulate interest and encourage further exploration.