All
→
Products
are
not created equal. There's a hierarchy in the mind that prospects use in
making decisions.
For each
category, there is a product ladder in the mind.
On each rung there is a brand
name.
→
Differentiation
Strategies
→
Great Slogan:
WOW Principle and 7 Features
Your
marketing strategy
should depend on how soon you got into the mind and consequently which rung
of the ladder you occupy.
The mind is selective. Prospects use their
ladders in deciding which information to accept and which to reject. In
general, a mind accepts only new data that is consistent with its product
ladder in that category. Everything else is ignored.
Before starting any
→
Marketing
program, ask yourself the following question: What are we on the
ladder in the prospect's mind? Then make sure your program deals
realistically with your position on the ladder.
>>>
→
Social Media Marketing:
10 Tips
