Brand Name Create a great name for your firm/product VadiK Inventor Author Founder     An appealing brand is a key to customer success.       Company Name People want to buy from companies with good names. To achieve an identity in the market place, the selection and protection of the brand name should be treated as a live-or-die decision.     Company Name Here are some consideration in choosing a name: ▪ The name should not be generic, it should be remarkable. ▪ Simple is better than complicated. ▪ Shorter names are better than longer ones. ▪ Light, upbeat and cheerful names are better than heavy, pretentious and bland names. ▪ The corresponding domain name for your website must be available for purchase.   Brand Brand Attributes Brand Appeal Advantages of Strong Brands Examples of Branding Brand Attributes of Innompic Games "Meta" Brand Name       Product Name Product marketing starts with the product name. Having the right name is as important as having the right product. A well differentiated name helps your product to stand out from the pack and be noticed. Good names instantly communicate the core distinctive feature of a product, trigger emotions and create an impact. Innompic Peace Prize Positioned Great Slogan: WOW Principle You can also tell what your product is or does within the name itself; you can suggest or state the key benefits. In retail sector, products often achieve a high level of recognition when named for a person and accompanied by an image of that person. When possible, your product name should also say something about the product, for example, 'KoRe Courses' or ‘Paco’s Spellbinding Guitars’.   New Product Development (NPD) 4 How How To Come Up with an Attractive Product Name 10 Best NPD Practices Milestones Product Design Design Thinking Apple's Design Process Marketing an Innovative Product Sell Dreams