|
Promotion
What would you
like to promote more ‒ your
brand, your
website, or your
→
product?
Are you using the
most cost-effective advertising channels?
Do you use
→
social media
in the right / most effective way?
Is
e-mail /
affiliate marketing
effective in securing new customers for you?
Conversion
What is an
approximate cost / benefit ratio of your advertising campaign?
Is
your website
customer-focused enough to deliver the highest leads / conversion*
rate?
→
Customer
Value Proposition
Do your
AdSense leads generate enough sales to justify the expenses on
contextual advertising /
targeted advertising?
Do you use
effective Conversion Rate Optimization (CRO) techniques? |
