Revenue Model Profits   How To Create Sustainable Revenue Streams 9 Strategic Questions to Answer  Vadim Kotelnikov       Customer is always right. The question is how you can be right about the customer. Vadim Kotelnikov         Customer needs ① How can you identify current customer needs?  >>> ② How can you anticipate change and future customer needs? ③ How can you become a trendsetter and create new customer needs?     Empathize with Customers  ▪  Futures Thinking  =>  Questions   For some, customer is the king, for others, customer is the god. For me, customer is a beloved friend I strive to make happier. Vadim Kotelnikov         Customer satisfaction ④  How can you meet customer needs? ⑤ How can you exceed customer expectations? ⑥ How can you retain customers over a long period of time?     Create Customer Value  ▪  Value Innovation  ▪  Surprise to Win  ▪  Pricing   Love for customers is the springhead of the cascade of innovations (=> Example) and the river of revenues. Vadim Kotelnikov         Moving ahead of competition ⑦ How fast can you create superior value to meet customer needs? ⑧ How can you meet them before anyone else? ⑨ How can you sustain speed to be constantly first to market?     INNOBALL Simulation Game  =>  INNOBALL reduced time-to-market by 18 months