Your Winning Self-Image
People with winning self-images constantly
outsell those with low self-esteem. Your sense of your own importance will
determine whether your prospect develops a positive image of you. The
prospect will tend to see you as you see yourself. Your self-image is also
visible in your
body language
and facial expressions.
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Be
Charismatic
Sell Your Company
The
brand and
reputation of your company is a strong selling point to help
close
sales. It is particularly helpful during the first meeting.
Knowing that you’re associated with a
reputable firm helps erase
doubts and build trust. Sell your company’s strong points if it’s a
well-known firm. If you represent a less-known firm, build a
reputation of excellence on your own. If your company has well-known
clients, tell your prospect about them.
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Know Your Product and Its
Value
Be prepared. If you are
unprepared, you lose the sense of being in charge, which is
self-defeating. Do your homework in advance so you are 100% certain
you can handle any situation that might arise. If you are a starter,
entering a
sales presentation fully prepared will do wonders for
your self-confidence. Knowing that you know everything about your
company, product and
→
competition works miracles in elevating your
self-image. By knowing the strengths and weaknesses of your
competition, you can emphasize a
unique selling point that you exclusively offer, and this
difference can win the sale.
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→
Differentiation
Strategies
Become an expert in your field. To keep
current with the vast changes that are constantly taking place,
exchange ideas with top professionals in your field regularly. Try
also to find out exactly
what your prospect’s problems are and
prepare
→
solutions
for them.
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