All Businesses Are About Solving Customer Problems

"What helps people, helps business." ~ Leo Burnett

All businesses are selling solutions to problems. Your business can solve customer problems, but so can the competition. It's essential that you offer → differentiated, customized, value-added solutions that meet your clients' specific needs. The ability to customize solutions differentiates your company from competition and allows you to charge premium prices for your products and services.

Selling Is Solving Problems

All businesses are selling → solutions to problems  .

→ Selling is about solving customer  → problems. Your prospective customers may be aware of these problems, or you can bring these problems to their attention. Your prospective customers may face these problems currently or they will face these problems as the situation and their needs change.

The key to success is knowing how to market your problem-solving abilities so people know what you can do for them and how they can benefit by using your solutions.

Taking the initiative to identify and solve customer-related problems in unique value-added ways is → leadership.

Sales leaders open new market opportunities. To be a sales leader, you must ask yourself continuously searching questions: What problems are you solving for your customers? How do your customers perceive these problems and your solutions? How do your customers prioritize those problems? What other customer's problems you can solve? What hidden or future problems customers are not aware of?

Customers have many problems. Put your finger on your customer’s problem, describe it clearly, and do it from the customer’s point of view. The problem should be one the customer sees value in solving.