Establish your identity.
The right domain name, or URL, can make the difference between a
memorable e-commerce identity and getting lost in the online crowd.
Find the right online home.
For brick-and-mortar stores, location is everything. Your Web business
needs the right home, too. Purchase and set up your own Web server, or
find a home for your site with a reputable Internet Service Provider
(ISP) or a
dedicated server.
Build an attractive storefront.
With the right tools, creating a Web site is easier than ever, but
following some basic guidelines will help make your site easy and fun
for customers to navigate. And that means more sales for you. Know also
most common reasons for chargebacks in retail
and streamline your deduction management
processes.
Let customers know they can trust you.
In the anonymous world of the Internet, customers will provide you with
private information, like credit card or phone numbers, only if they're
sure your site is legitimate and the information they send you is
protected. Make sure your site is secure-and that your customers know
it.
Make it easy for customers to pay you.
You can set up your site so customers can pay by keying in a credit card number
or using PayPal or
cryptocurrency for funds transfer. But how will you process that
transaction?