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Modern Customer-based Relationship Approach
In
today's
customer-driven economy, corporations must move from product-based
campaign marketing to a customer-based relationship approach. |
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What is CRM?
Management of
Customer Communication Over a Relationship Continuum
Customer Relationship Management
(CRM) is an approach that can assist organizations to
serve their customers
better. CRM helps to identify valuable customers, assess their needs, and
provide more personalized service. It also streamlines the handling of
enquiries and requests, resulting in higher
operational efficiency and more
rapid responses to customers.
CRM
software provides highly automated
tools to generate and track sales leads, the performance of individual
products or
sales professionals and the results of sales campaigns on a wide
range of parameters.
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