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Why E-business?
Business and technology are now inextricably
linked. Today, e-business is just business, a real business.
There are no
technology decisions that are not business decisions, and there are no
business decisions today that don't involve technology, according to Jim
Cassidy, IBM's Director Asia-Pacific.
Business processes must not only incorporate
timely company information for improved customer relationship management,
supply chain management, and beyond, they must also be kept up-to-date with
fast-changing business needs. E-business facilitating these processes is the
way most business soon will be transacted. Whether or not you ever plan to
sell products or services over the Web, your most important customer or
supplier may one day insist upon using Web for all transaction.
The
fastest growing companies are moving
aggressively to bring e-business into all their operations.
They align their
systems with their fast-changing business priorities and use these systems
strategically, for growth. In addition, successful businesses are employing
information technology to gather and interpret data about their ultimate
customers, including demographics, trends, and buying behavior.
Internet Power
The
Internet
changes the fundamental nature of doing business and competition. As new ways of
building and delivering products and services online emerge,
your
competition goes beyond established competitors to include new companies, in
addition to new innovations, ideas or
ways of improving existing processes or products...
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A Connected Enterprise
The "connected enterprise" is a business
organization that experiences reduced costs, improved efficiencies and
enhanced customer relationships as a result of effectively leveraging the
Internet and private IP networks to exchange business data, securely,
reliably, and auditably between internal operations and B2B processes.
Achieving the "connected enterprise" is an
evolutionary process necessary to be competitive. By using the Internet to
integrate your value chain and share information beyond the edge of the
enterprise with global offices, customers, suppliers and other value chain
partners, you have the potential to significantly reduce costs, increase
efficiencies, and enhance customer relationships.1
Enterprise-wide Business Process
Management
IT is
increasingly required to align with business objectives. It's no longer
acceptable to gather system and application performance data that only the
technical staff can interpret and leverage. Corporate managers increasingly
look to IT for data, presented in their own "language," that helps business
and technology managers collaborate in assessing the impact of application
and system performance on broad-based business objectives. A key implication
of this requirement is
managing the entire life-cycle of an application, and not just
individual stages of development, testing, deployment, and operations.
End-to-end
performance of the total e-business ecosystem is essential. Managing the Web
server "storefront" is useless unless you manage end-to-end application
performance.
Today, the
market is seeing the emergence of more flexible management approaches, in
contrast to monolithic framework approaches that are intolerant of
third-party products and traditional best-of-breed management products that
don't let you manage the total ecosystem...
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Business Process
Management System (BPMS)
The BPMS is a new category of management software that opens
a new era for IT-powered business infrastructure. It "enables companies to
model, deploy and manage mission-critical business processes, that span
multiple enterprise applications, corporate departments, and
business partners behinds the firewall and over the Internet."7...
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Bridging the IT/Business Divide:
Aligning Goals to Achieve Performance
Ensuring IT alignment with the business has
traditionally been viewed as the CIO's job.
However, successful IT/business
alignment entails more than executive level communication and
strategy translation. CIOs who achieve
alignment typically do so by establishing a set of well-planned process
improvement programs that systematically address obstacles and go beyond
executive level conversation to permeate the entire IT organization and its
culture.3
One commonly used methodology is the
"IT/Business Alignment Cycle", which introduces a simple framework that the
IT organization can adopt to manage a broad range of activities. The
four phases of the cycle are: plan, model,
manage, and measure.
Following this cycle fosters organization-wide
shared expectations between business and
IT managers, and defines a common
framework for a broad range of activities that together serve to align IT
and
business objectives. The cycle also identifies best practices and common
processes within and between IT functional groups to make IT/business
alignment sustainable and scalable. This framework functions best when
integrated and automated with software applications and monitoring tools.
By committing to the cycle and integrating and
automating activities using software solutions, CIOs can align their whole
organization to make systematic improvements that overcome obstacles....
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What IT Leadership Look Like?
To succeed as an IT leader, you need to develop
the business management skills.
The 2005 CIO.com list of Ones to Watch includes
folks, mostly directors and VPs, who appear headed for the CIO suite. More
than ever before, their skills go beyond the purely technical; they exhibit
vision, the ability to influence others and a knack for getting things done.
A wish list includes 11 traits of a true IT leader.
Some examples: fluency in both technology and the business, the ability to
work at tactical and strategic levels simultaneously, marketing competence,
consummate communication skills, and a readiness to stretch beyond core
competencies.4
Finding such people isn't easy. "They need to
be good at a lot of things," says Agnoli, awards judge and CIO of
Kirkpatrick & Lockhart Nicholson Graham. "They have to be able to delve from
the really high-level stuff all the way down to the minutiae, sometimes at
the same time. It's a very difficult skill set to find, so you want to hold
on to them."
There are some telltale signs that an IT leader
is or should be headed for the top. Leading companies recognized for
their rising-star status in the IT world, display three overarching
characteristics the wise CIO will watch out for. They have vision, often
taking creative approaches to solving business problems. They exhibit
influence, with superior communication skills and the ability to build
consensus. And they get things done, executing
enterprisewide projects successfully time and time again...
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The Rise of the IT Architect
IT architects are in growing demand. They
are
cross-functionally excellent people who can "tie several silos of
expertise together," relate to business problems as well as technology, and
then sell their ideas upward and downward in the corporate hierarchy. The
position of IT architect has become increasingly important to the
ever-changing IT industry, and is one that established corporations and
start-ups are seeking.

"As IT positions become more specialized and
include increasingly detailed responsibilities, there's
a need for someone
who can tie several silos of expertise together," says Al Volvano, a product
manager for Microsoft's
Learning Group. "Enterprise architects aren't just
technology experts; they are leaders with broad IT
knowledge, the savvy to
apply it to business problems and the
communication skills
necessary to coordinate the people who will put their plans into action,"
says Bill Liguori, senior vice president and co-founder of the placement
firm Leadership Capital Group. 5...
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Enterprise Application Integration (EAI)
EAI is software that enables business process
integration and business-to-business (B2B) collaboration by allowing data
sharing between unrelated systems in an organization and beyond. EAI enables
business not only to unify information throughout an enterprise, most
importantly it also provides the flexibility to add functionality, such as
sales force management, customer relationship management (CRM), or more,
without rendering existing systems obsolete. EAI serves as a
just-in-time information
manager that helps data move along as processes require.
Applications do not need to be modified to
connect to and share data through the EAI architecture. Specifications and
rules can be modified, accommodating changes in one application without
affecting the other systems or interfaces.
Start with an Agreed-upon Plan
If you decided to integrate e-business into your
entire enterprise, start with a roadmap an agreed-upon plan with mutually
acknowledged mileposts for tracking achievement of success. It would allow
you to grow faster, to be more productive, and more satisfied with the
progress toward becoming an e-business.
Planning Process
The e-business implementation process includes
evaluating a company's supply chain, its customer relationship, and an
e-business assessment survey. This survey would enable your company to
benchmark your e-business progress against similar-sized companies.
To identify business opportunities, risks and
process improvements, you require good understanding of how suppliers,
distributors, retailers, ultimate end users, joint venture partners, and
even competitors interrelate. Depicting your company's various relationships
with suppliers, vendors, and customers graphically in a "Value Web" can help
your company leaders and advisers to understand better how they integrate
with each other. This would enable you to plan the right balance of systems,
to address both the front end and the back end of your business.
Articulating ROI
"Companies have to articulate ROI, calculate
business value and make the case of any investment the company is
considering, whether its the next factory or the next product. It is
important for companies to create optimal conditions for making the right
decisions at the right time," writes Stacy Smith,6 CIO of Intel
Corp. "One of the best practices for a company is to view IT as a business;
one that can measure, manage and deliver business value. Companies should
use consistent and repeatable methodology to predict and track project value
before, during and post-implementation. This includes measurement and
management of total IT costs to make people, processes and technology
visible and quantifiable.
By measuring the
business value of IT, companies can optimize resource allocation and remain
focused on continuous improvement while
getting a clear picture of IT contributions to the companies bottom line.
"
Case in Point
Intel Corp.
By using consistent
and repeatable methodology to predict and track project value before, during
and post-implementation,
Intel Corp. managed to cut costs and generate
business value, writes Stacy Smith, CIO of Intel Corp.6 The
transformation began at the end of 2001, when senior management challenged
the IT department to prove the ROI of its solutions.
The result was a
program that focused on quantifiable
metrics designed to ensure that IT
products, services and support delivered real business value.
Rather than
focusing on traditional IT metrics such as network capacity and uptake, the
company looked at things like customer satisfaction and profitability.
For Intel, the
contribution and results have been enormous. From 2002 to 2004, Intel IT
initiatives created more than $2.5 billion in business value for the
company.
Several methods can be
used to streamline IT and implement the
two-pronged strategy which uses IT
to streamline process and gain
efficiency, then use savings to invest in
high-potential technology solutions that fundamentally change the way people
work and what they can achieve. In short, its finding a way to cut costs
while generating business value. |