Strengths

Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name.
Building trust with clients and addressing their pain points empathetically and inventively often play crucial roles in converting leads into closed deals.

Weaknesses

The immense pressure to scale revenue at all costs has creates an environment with little to no room for the most passionate and creative marketers and salespeople to feel inspired.

Opportunities

See yourself as a self-employed intrapreneur, incorporate sales concepts with your own creative approach, craft your own business design and to be proud of your inventions that led to a closed deal.
Enrich your marketing and sales process with creative strategies, metaphoric communication, and/or unusual actions in order to successfully convince a prospect to finalize a contract or complete a transaction.

Inspiration-driven, creative approach to marketing and selling is very beneficial for the companies employing and empowering creative marketers if business leaders truly inspire unique innovative approaches that would set the company apart from the competition.

Threats

Overload of infomercial-style sales advice, prescriptive templates, and linear playbooks that standardize the sales process but don't talk about creative approaches to marketing and the intricate nuances of sales.
The avalanche of these prescriptive templates and formulas builds a generation of uninspired, AI-addicted, and inarticulate marketers and salespeople who cannot thrive within the inspiration economy.