3 Surprise to Win

To compete with other businesses and win customers over nowadays you need something unique that nobody else can copy. You must create a niche for your business. A niche is something that makes your business different from your competitors and positions is prominently.

Competitive Innovation

Mega-Innovation

Competitive Differentiation

To create any kind of niche, you must:

Know your exact target audience: Think like your target audience or customers. Know their exact needs, deep motivators, wants, dreams, goals, problems and interests. Put yourself in their shoes, think like them. Observe people to discover their unrealized needs. Give them polls and surveys to find out what they're thinking. Pick or create a niche that none of your competitors are using, create a differentiated value propositions, incite passionate reactions, and teach the market about your new offering.

Know who your competitors are: Think! Use your brain power. Ask yourself how you can set yourself apart from your competition. What could you offer that they can't? Imagine that your business is the market leader. What niche put your business on top of all your competitors? Brainstorm, generate as many ideas as possible, and then select the really disruptive and winning ones.

7 Routes to High Profits

3Bs of Strategic Creativity

Competitive Disruption

Sell Dreams and Emotional Benefits

Ice-breaker Marketing

Shock-Therapy Communication

Wood-Screw Marketing

Canon Creates a New Market Niche

Having selected your niche, you must develop a prototype and test market your new product or service. Does it appeal to your target audience? Will it attract people away from your competition? If it does, start developing your niche – fast!

To stay ahead of your competition and be successful and profitable over a long period of time, use this process several times in your business life.

Benefits of Market Leadership

Launch a Crusade

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