Never forget that the purpose of
your business and
marketing
strategies is to
help other people to satisfy
their wants and
needs –
both conscious and
unconscious,
both seeded and unseeded.
Selling is not about you, it is
about whether you're right for
your prospects.
People buy for their reasons,
not yours. They don't care how
great you and your product are
until they understand how great
you think they are. They don't
care about your objectives and
problems, they wish you
help them solve their problem.
Selling is about finding a fit. Selling
isn't happening when the
salesperson is talking. Selling is actually
happening when the prospect is talking and the
salesperson is listening
silently and
empathetically...
More
"The
80/20 Rule of Selling: 20% of the sale happens when salesperson
speaks; 80% of the sale happens when the
prospect speaks."
Selling by Coaching
Selling by coaching is a
growth marketing technique.
Treat your prospective customer
as a player who wants to achieve
extraordinary results. Your task
is to help the player win.
"The question you have to ask
yourself is, are you in business
for you or are you in it for
other people! You can discover
the truth by answering the
following question. If your
solution cannot solve someone's
problem, is there any reason for
them to do business with you?"
says Michael Oliver, the author
of the
Natural Selling
newsletter.
Tap into people's dreams, adapt
your
value proposition
accordingly, and link it to the
realization of their dreams if
you want people to buy your
idea,
initiative,
brand, product or service.
